Mississippi River and Essay - 9274 Words

FIRST INDIVIDUAL ASSIGNMENT OF BUSINESS COMMUNICATION | | | SUBMITTED BY: POOJA SHRESTHA | BBA-BISECTION- A | SEMESTER-1 | 12/6/2011 | | My mother never worked COMPREHENSSSION 1. What kind of work did Martha Smith do while her children were growing up? List some of the chores she performed? The writer Donna Smith-Yackel’s mother did lots of work throughout her life. She was a mother of more than half dozen of children. While her children were growing up she had to do many works, tasks and household chores to sustain or to keep family going. After her marriage, she helped her husband in farming. She learned to set hens, and raise chickens, feed pigs, milk cows, plant and harvest a garden and carry every†¦show more content†¦And even though she had worked so much she isn’t eligible for the death benefit. Style and structure 1. Is the title effective? If so, why? If not, what title can you suggest? The title my mother never worked is very effective. The thesis of the essay is the topic itself. The author’s mother is a hard working woman who has served her family throughout her life doing all sorts of household chores. This essay has an ironical meaning. And due to this it grabs the attention of the reader’s .The first impression of the reader after reading the title is that the mother might be lazy. But after reading the whole essay we come to know that her mother worked hard for her children and family throughout her life. 2. Smith Yackel could have outlined her mother’s life without framing it with the telephone conversation. Why do you think she includes this frame? The essay starts with the telephone conversation the writer could have outline her mother’s life without framing it with the telephone conversation but the writer has included the telephone conversation to make the essay more interesting and effective. If she had started the essay normally then the impression and impact upon the reader’s would not have been so strong. 3. What strategies does Smith Yackel use to indicate the passing of time in her narrative? The passing of the time is clearly mentioned by the writer by mentioning the date or the year. 4. This narrative piles details oneShow MoreRelatedMississippi River and Essay9263 Words   |  38 Pagesentitled for a death benefit. Thesis is not explicitly stated as it is not mentioned in the introduction part or in the conclusion part. 2. This essay appeared in ms magazine and other publications whose audiences are sympathetic to feminist goals? Could it just as easily have appeared in the magazine whose audience was not? Explain. This essay is mainly focused towards the feminist side but the fact is that it also has a human appeal that suits everyone to read it and also understand exactlyRead MoreMississippi River Watershed Essay795 Words   |  4 Pagespollution of environments all of the world, today’s rivers serve as chemical fingerprints, so to speak, for their respective ecosystems. They carry chemical cocktails, and a new study recently analyzed the nuanced differences between substances throughout a watershed to figure out more about the biological processes happening both in the water and on land. This was a Mississippi River watershed comprised of all the headwaters of the Upper Mississippi. The study, published in the niche journal, GlobalRead More Technologys Impact on the Upper Mississippi River Essay2338 Words   |  10 PagesTechnologys Impact on the Upper Mississippi River Since the days of Lewis and Clark men have dreamed of harnessing the Father of Waters in the interests of commerce and development. The long struggle which ensued required incredible ingenuity and determination on the part of engineers as well as enormous capital investment. The Mississippi River Commission, established in 1897, was the first federal program designed specifically to meet these requirements, and early systems, instituted byRead MoreThe History of The State of Mississippi553 Words   |  3 PagesMississippi History Well, my essay is about Mississippi. It’s a great place to be. There all kinds of events you can participate in. Blues music its part of Mississippi’s culture. This music comes from slaves in the fields, singing about their struggles, their conditions and their sorry. Many of the songs carried secret messages of escaping the plantation life. The music told of life experiences as slaves knew them. The stories sung about in their music went back before the Civil War and evenRead MoreMark Twain And Zitkala Sa949 Words   |  4 PagesMark Twain and Zitkala-Sa Essay In the Mark Twain’s and Zitkala-Sa’s stories, they had an aim and idea of cold anti-colonial war against the United States. Mark Twain used Native Americans as the primary and hypocritical element against the United States aggression towards the Indian nations. Twain’s historically updated mind shaped his Missouri and Mississippi Valley s identity that permits accessibility to his protest against global imperialism. Zitkala-Sa critiques express in depth conflictsRead MoreAnalysis Of The Negro Speaks Of Rivers796 Words   |  4 Pagesâ€Å"The Negro Speaks of Rivers† - Langston Hughes â€Å"The Negro Speaks of Rivers† by Langston Hughes is a 10 line lyric poem in free verse. This poem is compiled of 5 stanzas with various line lengths. â€Å"The Negro Speaks of Rivers† doesnt rhyme, however, the repetition of the word â€Å"rivers† insinuates transition. This essay focuses on the importance of the word â€Å"rivers† throughout the poem because it discusses the origins of humanity and the interplay between racism and equality. Hughes discusses theRead MoreT.S. Eliot, Langston Hughes and Modern Poetry852 Words   |  4 PagesStearns Eliot) and Langston Hughes wrote what scholars of today consider, modern poetry. Writers in that time period had their own ideas of what modern poetry should be and many of them claimed that they wrote modern work. According to T.S. Eliot’s essay, â€Å"From Tradition†, modern poetry must consist of a â€Å"tradition[al] matter of much wider significance . . . if [one] want[s] it [he] must obta in it by great labour . . . no poet, no artist of any art, has his complete meaning alone. His significanceRead MoreThe Louisiana Territory And How It Changed America Forever1066 Words   |  5 Pagessettled from the Mississippi River in the east to the Rocky Mountains in the west and from the Gulf of Mexico in the south to the Canadian border in the north. With the Louisiana Purchase the U.S acquired most of that land. How did this land help define the United States of America as a Nation? This essay will discuss the actions leading up to the Acquirement of the Louisiana territory and how it changed America forever. In 1762 France ceded French Louisiana west of the Mississippi River to Spain. TheRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1154 Words   |  5 Pagesto Twains idea in individuality is in the narration, The Adventures of Huckleberry Finn and is written in the first person, from Huck’s view in the story. Twains points out that Huck is at his best is when he is alone on the raft going down the Mississippi. Isolated, Huck makes decisions on his own, escaping society. Twain clearly suggests that Huck is a better individual by himself. He also touches on Huck’s Loneliness. Introduced as the protagonist in the story, Huck is characterized as a lonelyRead MoreBiography of Mark Twain Essay1175 Words   |  5 PagesMissouri, a port on the Mississippi River, when he was four years old. There he received a public school education. After the death of his father in 1847, Clemens was apprenticed to two Hannibal printers, and in 1851 he began setting type for and contributing sketches to his brother Orions Hannibal Journal. Subsequently he worked as a printer in Keokuk, Iowa; New York City; Philadelphia, Pennsylvania; and other cities. Later Clemens was a steamboat pilot on the Mississippi River until the American

Native Americans From The River Basin - 1649 Words

Throughout the region, Native Americans were the first to grow vegetables, in what became semi settled camps along the river basin, throughout the valley in what is now the state of Connecticut. Their diets consisted of squash, corn, beans, wild berries including cranberries, and blue berries which were also used as natural dyes and grew wildly. For the most part their diet was filled by foraging the land for edible plants. Wild hickory and chestnuts added protein to their diets, while hunting, and bird catching to increased their protein sources. The river and streams ran flush with trout and salmon, every season. This provided annual diet a variety of vitamins and minerals throughout the year. The incorporation of hunter gatherer and†¦show more content†¦Prior to such economic changes urban development and Naà ¯ve American traditions established kinships in order to meet the needs of everyone, not for the purpose to produce surplus for later market value as established b y European colonists to make profits and kept by a select few instead of distributing the profit made from trading. Native Americans did not agree with this type of urban modernization. This aspect of urban development is key to understanding American expansion westward beyond Springfield’s post. Urban development of European settlers in comparison to Native American land use and development, through the means of extractable labor and resources in order to maintain authoritative power over another person was paired unanimously in European urban development. Traditional crop harvesting, signified a celebration of the seasonal bounty as tribes came together to celebrate in song, dance and sacred rituals. These celebrations were also times when additional resources would be distributed to communities which did not have enough. These critical aspects of Native life, Kinship relations, established customs and provisions making sure everyone had enough. Such kinships recognized family roles and the relationships defined by community obligations. These could be established through familyShow MoreRelatedLittle Bison Basin Prehistory1329 Words   |  5 PagesLittle Bison Basin Prehistory Prior to the last ice age, the entire region of the Great Plains is believed to have been an inland sea known as the Western Interior Seaway. As this seaway receded, large animals including mammoths and saber toothed tigers lived in the area. The majority of these animals became extinct to the region around 13,000 years ago during one of the ice ages. The great plains are a vast region of North America that spreads from Canada nearly down to the Coast of Texas. ThisRead MoreThe Copper Basin1616 Words   |  7 PagesThe Copper Basin of southeastern Tennessee is an area that is climatically unique with a rich history rooted in copper mining. It is thought that man is responsible for the total destruction of the environment over this large area, but it is mostly contributed to the exclusive location. The Copper Basin was susceptible to negative environmental effects due to its topographical, geological, climatic, edaphic, and meteorological location. However, the copper mining had a transformative effect on theRead MoreThe Discovery Of Sun Falcon1513 Words   |  7 PagesSun Falcon was celebrated by lots of ancient Americans. He was buried in Cahokia during rituals by the Cahokians. He was buried looking up toward the live-giving sunlight. Falcon was buried in the mound with 207 other people. †¢ Archaeologists were attracted to Cahokia because of the many earthen mounds that were built in the region by ancient Americans. †¢ Monks Mound was known as the largest single structure that was created by ancient North Americans. †¢ Artifacts are studied by both historiansRead MoreThe State Of Emergency And Urban Californians1679 Words   |  7 Pagescrisis during those years, where the governor of California declared a state of emergency and urban Californians were mandated to find ways to cut their water consumption drastically . In 2012, 10,000 avian mortalities were reported in the Klamath Basin National Wildlife Refuges because of the shut off of water facilities that support wetland habitat for migratory species (Learn 2012.) During those dry years, an article titled Birds are Dying As Drought Ravages Avian Highways ran in National GeographicRead MoreThe Bonneville Power Administration ( Bpa ) Service Territory2001 Words   |  9 PagesAdministration (BPA) service territory is in the Pacific Northwest. In 1937, BPA was established to construct facilities required to market and transmit electric power from the Bonneville Dam located on the Columbia River and to construct facilities necessary to tr ansmit that power. BPAs mandate has been expanded to be the marketing agent for power from all of the federally owned hydroelectric projects in the Pacific Northwest, as one of four regional Federal power marketing agencies within the U.S. DepartmentRead MoreAmerican Eugenics : The United States1183 Words   |  5 Pagesall heard of concentration camps, but we think about the Germans and the Jew. We usually never think of the Native Americans as being part of any type of concentration camps. But unfortunately they were. Back when the Germans started construction on their own camps in 1933 they based some ideas of them on some of the United States Civil War camps, the ending resolution was based on American Eugenics programs that were already working in the United States. You can obviously see there have been campsRead MoreHypothese of Kaibab Plateau in the Grand Canyon Essay1159 Words   |  5 Pagesattributed to the Kaibab Plateau, an anomaly considering the Colorado River trave rses it seamlessly. Four prevalent hypotheses have been proposed since the 19th century, starting with the lake overflow proposition first brought up by John Newbury and then reinforced by Eliot Blackwelder. Newbury argued that a structure must have ponded an ancient lake causing an overspill to cut into the Grand Canyon. This argument holds that the river must have come after the plateau’s existence. 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Institutions Investment Bank Connections -Myassignmenthelp.Com

Question: Discuss About The Institutions Investment Bank Connections? Answer: Introduction The report focuses on the marketing strategy and plan considering the business organisation ABUDHABI financial group as the case study in this report. The report will demonstrate how my role as a marketing manager will help the company to operate in the United Arab Emirates region and ensure production and proper delivery of products and services locally. The marketing objectives will be understood by understanding the strengths, weaknesses, opportunities and threats of the company, furthermore contribute towards the achievement of business goals and objectives (Abuelkhair et al. 2012). The PESTEL analysis will provide detailed environmental analysis about the company and the corporate social responsibilities will be illustrated here as well (adfg.ae 2017). The external environment includes the macro environmental factors that has created an impact on the banking and financial industry of UAE (Armstrong et al. 2015). The political conflicts can also result in deteriorating the organisational functioning by harming the ownership of oil and land reserves (Bord and Santos 2012). Because of UAEs good trade relations with many countries all over the world, it has become easy for Abu Dhabi financial group to sustain in the market place. The acquisition of 48.36 percent stake in Dubai based financial services sector was also successful (Ferrell and Hartline 2012). Economic The economy of the country is one of the major factors that has affected the business functioning. It has a high GDP per capita, though the rate of unemployment is considerably low in spite of the high level of Foreign direct investments. The monetary and fiscal components in business could also result in higher rate of inflation and depreciation and the increasing rate of interest might further contribute to the increase in inflation rate (Flammer 2015). Social Globalization is increasing and this has resulted in making an impact on the culture of the organization. Religion has also affected the societal matters, because of which, the Abu Dhabi financial group has delivered products and services according to the changing needs and preferences of the customers (Golubov, Petmezas and Travlos 2012). Technological In UAE, the young adults are tech savvy, which has helped in leveraging the technology and purchase new technological equipments and machineries for improvement of services and quality of products delivered. With the implementation of technology, Abu Dhabi Financial Group has been able to communicate with the consumers easily and even assessed their negative feedbacks to make necessary improvements (Griffin, Shu and Topaloglu 2012). Legal The legal requirements were managed to ensure management of financial markets properly and ensure that the various rules and regulations that are imposed can bring positive impacts on the organisation. There are not many legal factors that are associated with the business functioning, because of which, the laws that are implemented have allowed the organization to maintain a good and stable condition within the business environment (Kamarulzaman and Madun 2013). Environmental The environmental policies and procedures are implemented to minimize the effects of environment and promote environment friendly prospects for maintaining a clean and healthy environment. Sustainability measures were undertaken to maintain ecological balance in nature. Impact weights Factors Ratings Political -2 Economic 4 Social -1 Technological -2 Legal 3 Environmental 4 Total 6 Final index was derived by dividing the total ratings with 24, i.e., 6/24. The calculated result is 0.25, which is greater than 0.45 and thus it is understood that w the company which operates within the macro environment is favorable. Overview of the organisation The mission and vision of the organisation is to promote innovation, value and agility. Abu Dhabi Financial Group is an established Emirati investment company that has its headquarters in Abu Dhabi. It was founded in 2011 and the CEO is Jassim Alseddiqi (Mihart 2012). It is the leading global investment group that provides lots of investment opportunitiesto the investors including various corporations, financial institutions, government and individuals. The financial investment sector has been revolutionized, which has delivered an interest rate of 27 percent to the stakeholders. Financial performance The company has also experienced enhancement in value creation across the real estate and financial services and the assets have been worth US$5bn. The company has a good financial condition and it has huge numbers of assets that are worth quite high in value as well (Morgan, Katsikeas and Vorhies 2012). Marketing performance With the expansion of new assets, sustained value creation and delivery, ADFG remained consistent and generated exceptional returns. The marketing performance is enhanced through devising of strategies and screening the opportunities and scopes to verify the actions undertaken. Marketing goal and objective The marketing goal or objective of Abu Dhabi Financial Group was to launch funds on the global market of Abu Dhabi to manage the equities with a proper risk or reward profile. The marketing goal and objectives also included developing an effective investment strategy and enable constructivism to deliver returns more than 120 percent (Mullins, Walker and Boyd 2012). Corporate social responsibility pyramid The company has focused on contributing to the community by providing better scopes of employment and furthermore aligned the CSR goals and objectives with the core business activities. The CSR activities are associated with the stakeholders in business, which has further contributed to the sustainable activities and this allowed the company to emphasize on social issues related to the children, environment and local communities in UAE (Ng et al. 2012). Economic To improve the welfare of business and generate good level of profit, financial innovation is evitable and the company has been acting according to the economic factors. Because of the changing needs and interests regarding finance, the investment banks need to be economically viable to managing risks and utilize the resources properly. Managing communication with the stakeholders could also enable the company to fulfill its economic responsibilities and comply with these kinds of factors. Legal There are legal responsibilities too for maintaining safety of the financial system and thus the company has complied with the support provided by the legal bodies to ensure proper management of foreign account tax related matters (adfg.ae 2017). The organisation has complied to the factor for managing safety of the financial system. Ethical The ethical issues arising within the investment bank sector could be manipulation of credit ratings, lack of selling of products, inappropriate trading and over leverage capacity. The ethical norms and rules are implemented according to the demands and preferences of the business stakeholders to maintain honesty and sincerity and obtain stakeholders trust. Fairness and transparency must be enabled to meet the expectations of stakeholders and support the development of good culture and ethical business practices. Thus, it is true that ADFG has complied to the factor and fulfilled the ethical responsibilities properly (Ormrod, Henneberg and OShaughnessy 2013). Philanthropic Customers, being the most important business stakeholders expect good quality products and management of information while the staffs of ADFG want good working conditions and a positive culture to promote growth and development. Based on the principles within the investment bank sector, responsible investment should be done for ensuring that the financial products and services were bought. It could be understood that ADFG had complied with the philanthropic or discretionary responsibilities properly (Nobanee 2014). Main target for the specific products The main targets for the investment product are to set up investment accounts with the niche investment banks and ensure proper management of stock, bonds and other investment related activities. The bank could also market the investment solutions to the existing customers of the company with huge numbers of benefits. The major services provided by investment banks are trading and promotion of securities along with management of individuals and companies based on the investments made (Saeidi et al. 2015). Competitive analysis The major competitors are SHUAA Capital, Goldman Sachs, Emirates Investmnet bank, whose performances are high with the higher prices of services. The high performance and low price products and services are offered by ADFG itself and there is Emirates Capital Limited, UAE. The companies that fall under the high price but low performance are YUSR Islamic Investment Bank, Nomura International, etc. whereas the low price and low performance banks are Abu Dhabi Investment House, Merrrill Lynch Bank, etc (Stowell 2017). Critical success factors and SWOT analysis ADFG is known for its widespread expertise in various sectors such as real estate, capital markets and debt financing that has managed the financial services and created scopes to enhance the flow of cash in business (Stowell 2017). Strengths Abu Dhabi Financial Group has a strong lending network and manages huge amounts of investments in UAE by capitalizing on the market across the financials sectors in UAE. The company has involved in brand promotion strategies, which has strengthened its brand image and name and with its strong network of distribution. It is also one of the most liquid banks in UAE with good capital adequacy ratio and diversified streams of revenue (Abuelkhair et al. 2012). The performance of the company in the areas of treasury management and divisions of investment is also good along with its extensive research and development activities to. Weaknesses The low perception of corporate social responsibility is another weakness whereas variable revenues are generated because of the market fluctuations at a rapid rate. The reduction in prices of oil and strict liquidity conditions have also created weaknesses for the company to sustain in the market place. The rate of attrition is quite high which is another weakness of the company too (Ferrell and Hartline 2012). Weaknesses turned to strengths To overcome the threats, the weaknesses should be turned into strengths and enable ADFG to grow in a mature market by increasing the market share. The company can keep the prices of products and services higher and sometimes lower to enter new markets and create a positive mindset among the people, though not compromising on the quality. The company could provide additional benefits to customers based on the investments made and even provide them with a handsome amount of return according to the funds that they had deposited (Bord and Santos 2012). Opportunities The major scopes and opportunities include expansion in the developing economies and development of custom ESG and impact investment for making the investment banking functions successful. The high demand for investment banking has also created enough opportunities for the organisation to deliver the best quality services for the fulfillment of customers needs and requirements. The international expansion would create new synergies for ADFG and expand the customer base, which could further lead to better financial stability and reduced chances of risks (Flammer 2015). Threats There are various tax reforms in UAE that have affected the business functioning of Abu Dhabi Financial Group whereas the competition by other investment banks have posed major threats to the company. There are other threats of non-financial risks too, which have deteriorated the effectiveness of business functioning for ADFG in United Arab Emirates. There was credit market crisis, which increased the cost of borrowing and decreased the flow of cash to the shareholders or investors in business (Golubov, Petmezas and Travlos 2012). Converting threats to opportunities By developing trust and loyalty, the negative effects caused due to the property taxes would be reduced and right prices should be set for the products and services to ensure customer satisfaction. Abiding by the laws, rules and regulations could also help in keeping costs under control whereas offering discounts on loans would also be beneficial for experiencing good flow of cash. Management of electronic payments could increase the cash flow and maintain good relationships with the suppliers too. Value proposition The investment bank must also focus on the development of new assets, keep tight margins for attracting more customers, and enhance the profit level. The value proposition of the organisation lies in the fact of maintaining growth strategy to keep the shareholders satisfied and maintain good financial condition too. The value proposition could be induced by planning for acquisition in the Arabian Gulf region and develop its portfolio to foster the investment banking activities and accomplish the goal of obtaining authorized capital of more than $100 million. Marketing issues The issues faced by ADFG were lack of ability to change, facing difficulties in improving the global structural reform and inefficient application of trading commissions. The return on investments is not up to the mark always, as expected before making investments. The liquidity ratio often creates issues for the investment banking sectors too. Promotions and advertisements were not done properly, which further deteriorated the brand name and image (Kamarulzaman and Madun 2013). Brand perceived by the target market ADFG has focused on the value and growth across the financial sectors. After the establishment, the expansion of Abu Dhabi Financial group has helped to deliver the best quality services to its customers. There are multiple assets, which are being managed for 3.5bn, and this has enabled the company to create strong records of accomplishment and pioneer approaches to make investments successfully (Mihart 2012). Differentiation The differentiation strategy is implemented to differentiate the products and services of the organization from any other company in the market. This would also help the customers to understand the differences between the products of two different companies and compare those before purchasing those. The advancement of technology and other sustainable approaches have made the company set its products and services apart from other company products, furthermore allowed to attract more customers and generated more profit in business. Positioning The positioning is done by selling the stakes of ADFG in line with the Dubai Groups restructuring agreement and this has made the company one of the proud partners in SHUAA Capital. The positive brand image, portfolio of compelling yet best quality services, loyal base of customers and good management team have further made the company well positioned for becoming successful in the future as well (Ng et al. 2012). Conclusion The marketing strategy and plan was developed for Abu Dhabi Financial Group by making an assessment of the various external and internal factors by using the PESTLE and SWOT analysis respectively. Due to the good trade relations in UAE, Abu Dhabi financial group has sustained in the market place with ease. To manage proper CSR activities, the company had prevented societal issues, focused more on sustainable approaches, and provided benefits to children. Moreover, ADFGs marketing strategy and plan had brought several benefits for both the company and its customers. Recommendation It is recommended to manage the assets properly for generating more profit and allow the company to gain competitive advantage in business Because most of the people in UAE are tech savvy, it is recommended to leverage technology and enhance the quality of services It is recommended for the investment bank to separate and focus more on the core competencies The organisation must also undertake various environment friendly approaches to create positive impact on the environment as well as benefit the society largely. References Abuelkhair, M., Abdu, S., Godman, B., Fahmy, S., Malmstrm, R.E. and Gustafsson, L.L., 2012. Imperative to consider multiple initiatives to maximize prescribing efficiency from generic availability: case history from Abu Dhabi.Expert review of pharmacoeconomics outcomes research,12(1), pp.115-124. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Bord, V. and Santos, J.A., 2012. The rise of the originate-to-distribute model and the role of banks in financial intermediation. Ferrell, O.C. and Hartline, M., 2012.Marketing strategy, text and cases. Nelson Education. Flammer, C., 2015. Does corporate social responsibility lead to superior financial performance? A regression discontinuity approach.Management Science,61(11), pp.2549-2568. Golubov, A., Petmezas, D. and Travlos, N.G., 2012. When it pays to pay your investment banker: New evidence on the role of financial advisors in MAs.The Journal of Finance,67(1), pp.271-311. Griffin, J.M., Shu, T. and Topaloglu, S., 2012. Examining the dark side of financial markets: Do institutions trade on information from investment bank connections?.The Review of Financial Studies,25(7), pp.2155-2188. Kamarulzaman, Y. and Madun, A., 2013. Marketing Islamic banking products: Malaysian perspective.Business Strategy Series,14(2/3), pp.60-66. Mezher, T., Dawelbait, G. and Abbas, Z., 2012. Renewable energy policy options for Abu Dhabi: Drivers and barriers.Energy policy,42, pp.315-328. Mihart, C., 2012. Impact of integrated marketing communication on consumer behaviour: effects on consumer decisionmaking process.International Journal of Marketing Studies,4(2), p.121. Morgan, N.A., Katsikeas, C.S. and Vorhies, D.W., 2012. Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), pp.271-289. Mullins, J., Walker, O.C. and Boyd Jr, H.W., 2012.Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. Naser, K., Nuseibeh, R. and Rashed, W., 2013. Managers' perception of dividend policy: Evidence from companies listed on Abu Dhabi Securities Exchange.Issues in Business Management and Economics,1(1), pp.001-012. Ng, I., Parry, G., Smith, L., Maull, R. and Briscoe, G., 2012. Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce.Journal of Service Management,23(3), pp.416-439. Nobanee, H., 2014. Working capital management and firm's profitability: an optimal cash conversion cycle.International Research Journal of Finance and Economics. March (120), pp.13-22. Ormrod, R.P., Henneberg, S. and OShaughnessy, N.J., 2013. POLITICAL MARKETING. THEORY AND CONCEPTS.Politics,26(2), pp.110-118. Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P. and Saaeidi, S.A., 2015. How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction.Journal of Business Research,68(2), pp.341-350. Stowell, D.P., 2017.Investment banks, hedge funds, and private equity. Academic Press. adfg.ae. (2017). Home. [online] Available at: https://www.adfg.ae [Accessed 3 Dec. 2017].

Thorr Motorcycles Perceptual Maps in Marketing Essay Example Essay Example

Thorr Motorcycles: Perceptual Maps in Marketing Essay Example Paper Thorr Motorcycles: Perceptual Maps in Marketing Essay Introduction Thorr Motorcycles: Perceptual Maps in Marketing Teri Ryan MKT/421 December 21, 2010 Ellis Jones Thorr Motorcycles: Perceptual Maps in Marketing Cruiser Thorr is a motorcycle modeled after Thor, the Norse God of Thunder. With its strong, honest and reliable product design, Thorr Motorcycles was able to embody the very ideas that their loyal customs live, which is a lifestyle of freedom, mobility. This paper will outline the Perceptual Maps in Marketing simulation by describing the situation, recommended solution and results to the simulation. In addition, a summarization of marketing components from the simulation will be included. Thorr Motorcycles seemed very successful in its marketing efforts, which promoted their higher end motorcycles. Thorr was maintaining a 40% market share because of iconic brand devotion (Apollo Group, 2010). For several months sales had fallen. This seemed largely because of changing market demographics which seemed reflective of a younger generation influx into the market, an aging customer base and market competition. The higher-end lifestyle image and pricing is not appealing to the younger customer base. It was time for Thorr Motorcycles to take the opportunity for restructuring their market strategies and expand into a new market. It was important to learn how the customers perceive brands, what factors were important, create perceptual maps. This is a statistical process, which is just one aspect of marketing research. Determining the most appropriate attributes to include in constructing the mapping model begins with Phase I. Phase II is developing a marketing plan after assessing feasibility for repositioning the existing Thorr motorcycles, or introducing a new brand for sparking interest, desirability. Phase III controls for gauging the effectiveness of the marketing plan and constant monitoring for readied stance for making seamless, cost effective adjustments. Thorr Motorcycles: Perceptual Maps in Marketing Essay Body Paragraphs Phase I Market position discovery begins with an assessment of consumer perception of the Thorr Motorcycles in relation to competitors. Thorr Motorcycles can do this by choosing pertinent parameters that clarify strengths and weaknesses. This information will provide the framework for positioning strategies, new product development ideas, and launching marketing plans within established budgets. The goal is to increase sales, revenue, market shares, and enhance corporate value. Lifestyle image, product design and styling, price, quality engineering were the choices that were reflective of optimal scenario selections. Thorr Motorcycles must maintain its core value while moving forward and that is quality engineering. This sustains customer perception of excellent product manufacturing, which is vital in maintaining corporate credibility. Credibility is one easy step in assuring that Thorr Motorcycles is the company that the individual customer will seek to do business. Correct pricing of a product is vital in Thorr Motorcycles marketing effort. Cruiser Thorr pricing was viewed negatively by respondents. Pricing strategies would have to reflect these facts. It is obvious that younger customers had less disposable cash, so part of the solution would be to offer more affordable, quality products that sustain the well-established standards of the company when developing a new marketing plan for the Cruiser Thorr product line. Maintaining a lifestyle and a lifestyle image is important to new customers. Creating a lifestyle within a product design will help to create a situation that customers will make purchases based on the lifestyle and image they will acquire and fulfilling what could be their psychological need for acceptance and a sense of belonging. Product design is an important way of providing an additional unique dimension of deciding to reposition the Cruiser Thorr. Added dimensions of functionality, which cover appropriate mapping attributes will provide more solid footing for making a decision to target a new market segment, the younger generation, with an exciting, affordable machine, which will reinvent a lifestyle, continued dedication to quality, featured expansion of services that will include finance options, maintaining training, club rides. This all serves to establish loyalty with ustomers, dealers and distributors (Apollo Group, 2010). Phase II It is in the best interest of the company to analyze the information, provided by perceptual mapping and other marketing research information constructively, carefully, and fairly. How will marketing strategies placed into action effect other aspects of the corporate environment—internally and externally in the marketplace of many eyes and ears tuned in on marketing strategy position and consumer perceptions influenced by segmentation into changing demographics offering new products aimed at younger customers. Will a less expensive new model with enhanced financing opportuni ties and expanded services erode customer perceptions of Thorr Motorcycles losing touch with a commitment to excellence in quality? The results revealed that a different segment, the younger individual, influenced more by price more than the aging demographic that has maintained Thorr Motorcycles success during the past years, is fueling the now growing motorcycle market. The younger generation seems to care less for brand and image of the Cruiser Thorr, due in part to the price being outside their preferred price range. It is for these reasons that the Cruiser Thorr is in stage four of its product life cycle, which is declining sales. The marketing plan should consider launching a new product. One that represents the corporate core value of commitment to quality, excellence, and offers a new market niche of affordability, finance option, and enhanced services. This will require a differentiation in the marketing mix. Shifting the market plan with changing differentiation attributes mix now focused on affordability, attractive financing option, and expanding services including social fraternities, it seems the new customer base will be more inclined to view the innovatively designed motorcycle as a commodity that offers superior value and quality. Realigning internal corporate processes and unifying the change in focus on a new product goal will cause other processes in the marketing mix to function toward the goal of promoting and placing the new product in a positive light. Attracting this new demographic is creating the vision about the new motorcycle that will also sustain the licensing of the product accessories. This is an important component of the corporate landscape and market environment. Phase III The perceptual map considerations for Cruiser Thorr were appropriate and by incorporating attractive financing options, some of the younger demographic segments opted for the higher priced Cruiser. This was an effective consideration for continuing the Cru iser brand, even though the product life cycle is in its final stages. Assessing the correct parameters for RRoth fell a bit short. Not including the product design and styling parameter in the control or monitoring phase of the marketing plan for analyzing partial research findings was a mistake and one that should have considered separate from lifestyle in this phase of the marketing plan. Product design and style is a defining characteristic of lifestyle association by the younger demographic Using the more efficient engine, increased miles per gallon coupled with lower maintenance costs, in the RRoth machine was a sound move. This not only provided the vehicle for offering affordability, but the technical knowhow provided by research and development successfully sustained a core value of Thorr Motorcycles. Conclusion Fierce competition is commonplace in the evolving global marketplace and oftentimes corporations experience performance changes such as sagging sales, which affecte d the product revenues for Cruiser Thorr. Thorr Motorcycle is a brand that had sustained corporate values and created wealth for shareholders for years. Executives at Thorr Motorcycles moved quickly to determine the parameters, which could be the cause for sales to decline in an expanding market sector. Management effectively transformed a problematic situation into an opportunity for creating new product lines providing a differentiation of marketing mix with greater emphasis on affordability, financing options, refined engine technologies, and enhanced services , which combined to create renewed interest in a product brand that was emerging with a reinvented lifestyle. Capitalizing on market research paved the way for some of the younger generation to opt for the high-end Cruiser Thorr. The mix combined to infuse increased sales for Cruiser Thorr, a product in the last stages of its product life cycle and introduce an innovative product that was establishing itself as a popular li festyle brand, which was just in the beginnings of its product life cycle. This turned out to be a wonderful mix for young and old alike! Reference Apollo Group, I. (2010). University of Phoenix Database. Retrieved December 21, 2010, from General Marketing: ://ecampus. phoenix. edu/secure/aapd/vendors/tata/UBAMsims/general_marketing/perceptual_maps/general_marketing_perceptual_maps_frame. html We will write a custom essay sample on Thorr Motorcycles: Perceptual Maps in Marketing Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Thorr Motorcycles: Perceptual Maps in Marketing Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Thorr Motorcycles: Perceptual Maps in Marketing Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Water Rocket Lab Report Cindy Essays

Water Rocket Lab Report Cindy Essays Water Rocket Lab Report Cindy Paper Water Rocket Lab Report Cindy Paper We will measure the ranges,maximum altitudes and air time in order to have a better understanding of the projectile motion-As the practical situation which includes the air resistance and different kinds of errors caused by students carelessness s different from the theory,it is unavoidable that the results are quite different from the theoretic statistics. The horizontal velocity is related to the range, while the vertical velocity is related to the maximum altitude. This experiment can help us reinforce the concepts related to the motion in two dimensions although the water rocket does not have the ideal situation. A lot of equations we learned in class can help our group calculate the range and maximum altitude. Introduction Purpose: The purpose of the experiment was to reinforce the concepts related to motion n two dimensions using water rocket launches and the calculations necessary to determine launch speed and range. Background: (1) Because the water rockets are essentially pressurized chambers, they have the same launch speed, regardless of launch angle. (2) Ignoring air drag, a projectile will take the same time for its horizontal motion and its vertical motion. 2) Neglecting air drag, the horizontal velocity of a projectile will remain constant. (3) The vertical motion will have constant acceleration, g. Equations: R = box [ vertical motion] sys = vote + h g to horizontal motion] A hypothesis: The water rocket which is launched at different angles will fly into different heights in the sky and each time it will have different ranges when it drops. Method Materials The materials which ar e prepared to be used for this experiment are a timer, a water rocket, a meter ruler, a launch pad. Procedure Firstly,we need to set the rocket on the ground so that the barrel is exactly vertical. Then we can fire it vertically two or three times, using stopwatches to clock total air time,determining average air time for the vertical launch. Secondly,we are supposed to use the vertical motion equation to find the launch velocity, FL_, which, in this case only, is equal to boy. Thirdly,we need to calculate the horizontal and vertical components of the launch velocity for each of the 300, 45[], and 600 launches, and make a component vector diagram for each of the launch angles like the following diagram. FL = 30 m/s Ivy = sin 200 m/s 200 Example: Vs.. = coos 200 m/s As result,we can calculate the range, R, for launch at each angle. Elf you are willing to set a flag on the field at that distance from the rocket,you can do t. Finally,remember to measure the launch angle and secure the rocket barrel to fire at each of the angles just once, setting a flag where the rocket lands each time and measuring only the difference in range between the two flags to use in calculating percent error. Also remember to measure and record the air time for each launch. Results Important results in verbal form All of the useful lunch angles are 30 degree, 60 degree and 45 degree. The percentage errors of the data of angle Isis the Therefore, our group will mainly use the data of this angle. Calculated Range at 45 degree s 32. Mm. Vertical Displacement at 45 degree is calculated to be 15. 5 m. The measured time at 45 degree is 2. As. Discussion Discuss sources of error and calculate percentage errors on the three ranges, using the calculated range as the accepted value. Sources of errors: 1. The people who look at the protractor may be distracted by the objective factors, so the measured time is not accurate. 2. When students measure the range, it is difficult to have the right range as we cant measure in a straight line. 3. The water rocket may not be able to fall at the exact point on the land. It may leap because of the force. As a result, the range cannot be determined accurately. 4. The air resistance may hamper the flying of the water rocket. 5. Sometimes the water rocket may fly to the reverse direction. 6. Students may make a mistake when they write down the data . They may put the data in a wrong place. Launch angle(degrees) Percentage errors 30 27% 45 0. 3% 60 48. 9% Plot Calculated Range vs.. Launch Angle for all four launch angles. Examine: The range of the water rocket is the largest when the launch angle is 50 Meaning: When the launch angle is smaller than 450, the bigger the launch angle, the larger the range will be. If the launch angle is bigger than 450, the larger the launch angle, the smaller the range will be. Plot Vertical Displacement vs.. Time for one of the launch angles (except 900). Meaning: The vertical displacement is related to the time. As the time goes by, the water rocket will get higher when the initial velocity is invariable. Plot Horizontal Displacement vs.. Time: for one of the launch angles (except 900) Meaning: The horizontal displacement is related to the time. As the time goes by, the water rocket will go farther when the initial velocity is invariable. The water rocket has the largest horizontal displacement when the launch angle is 450. What effect do you think air drag had on your results? The air drag may shorten the range of the water rocket. The air drag will reduce the magnitude of velocity The air drag can change the direction of the water rocket and make it fall down immediately The ways that the experiment might be improved or varied. 1 . Students can use more advanced equipment to measure the air time and he range instead of using the protractor and the meter-ruler. 2. In the four experiments, we can control the pressure and the quantity of the water to remain the same. 3. Students can make a stream-line water rocket to reduce the air drag and make the stream easy to go through. 4. Students can use lighter materials to make the water rocket. 5. According to the physical theory, the water rocket can reach its largest range when it is launched at the 45 degree. However, during the experiment, we had better launch it at the angle between 45 and 55 o reach its largest range. 6. The top of the water rocket should be pointed so the air drag can be reduced. 7. In order to increase the stability of the water rocket, students can use the tripod as the launching pad. 8. To Increase the speed of the water rocket is to increase the amount of water per unit of time. Therefore, the pressure of the water inside the water rocket and the quantity of the water are appropriate for the largest range. Explanation of the results. These results show that our water rocket goes through a projectile motion, specially the one launched at 45 degree, because the percentage is only 0. 3%. Conclusion The air resistance and objective factors influence the examination of the theory of projectile motion. If these factors were eliminated, even though it is not possible, the results of the experiments can be more accurate and convincing. The experiments really make us understand that the range of the projectile in the motion in two dimensions is determined by the initial velocity and the air time. The horizontal velocity is related to the range, while the vertical velocity is related o the maximum altitude. This experiment can help us reinforce the concepts related to the motion in two dimensions although the water rocket does not have the ideal situation. The biggest success is that when the water rocket is launched at the 45 angle, the range is the biggest, which concurs with the theory. References http://item. Taboo. Com/item. Tm? Sum=al z. 2. 9. 194. Shedsid Douglas C. Conical: Chapter 2-3 PEP- pep Physics-principles with Applications for AP Group members: Fife, Ivy. Appendix A Table A The data of the experiment.

How to Send SAT Scores to Colleges

How to Send SAT Scores to Colleges SAT / ACT Prep Online Guides and Tips Now that you’ve received your SAT scores, it’s time for the most important part of this process - actually sending scores to colleges! But how do you do it? What are your options? In this article, I’ll give you all the information you need on how the process works and what choices you'll have when sending scores. Should You Send Your SAT Scores? Before I tell you how to send your scores, you should know that you don’t have to send all of them!There’s this great thing called Score Choice that allows you to decide whether or not to send specific SAT scores to colleges if you've taken the test multiple times.You can choose which regular SATs to send by test date and choose which SAT subject tests to send by individual test. Colleges will only get the scores that you decide to send them, so if you do really poorly on one administration of the SAT, no schools will ever have to see it. Well,I should say that MOST schools will never have to see it; there are some that require you to send all of your test scores.See this article for a complete list of the schools that ask to see all of your SAT scores. When sending your scores, you can choose to send a score report for a test date to some schools and not others if you’re applying to some schools that require all scores sent and some schools that don’t.If you’re not sure whether your score is good enough to send, you should take a look at the average scores for your school of choice. For extra advice, read this guide to figuring out your SAT target score. A good rule of thumb is to take the 75th percentile SAT score for students that were admitted to your school of choice (meaning the score that is higher than 75 percent of admitted applicants) and use that as your target score.If you’re still not sure whether you should retake the test, read this guide to help you make a decision. Remember that many colleges also use superscoring for the SAT, meaning they take your best ever score from each section of the test and combine them to come up with the best overall score possible.This means that even if you do worse overall on one SAT date, you still might want to send it in if one of the test scores was your personal record for a particular section.Take a look at this other article for more information on how superscoring might affect your test-taking strategy. How to Send Your SAT Scores First, it’s important to note that you will have to order a score report for each school where you plan on applying, but you can put as many of your scores on that report as you want.It costs the same to send three SAT test scores as it does to send one SAT test score if all three scores are going to the same school.If you log in to your College Board account, you can easily send your scores through the online interface. On your dashboard, you'll see your latest scores front and center: Then, click on the "View Details" button to see your full report. At the top of the report, there are four tabs: Click on the "Score Sends" tab to get to a screen with a button that says "Send Additional Score Reports," and click on that button. You'll see this little interface that allows you to search for colleges and add them to your selected recipients list using the add and remove buttons: Once you have searched for and selected your schools and they're all listed in the "Your Selected Recipients" box, click continue. The next screen gives you the option of selecting which scores you would like to send to schools. The default setting is "all scores", but you can exercise score choice at this point and choose only to send scores from certain test dates if you want. After this, all you have to do is review your order, submit your payment, and you're all set!It’s important to remember that score delivery may take a different length of time for different schools, so plan accordingly. You should check the websites for your schools of choice to see how late they accept scores. Types of Score Reports #1: Free Score Reports The first option for sending your scores is to send them when you register for the SAT.Every time you register for the test, you automatically get four free score reports.You can use these free reports anytime between registration and nine days after your test date.If you’re taking the SAT during your junior year, however, you might not be sure where you want to send your scores quite yet.Even if you’re a senior, it's sometimes a good idea to wait until after you get your scores back so you can make sure they’re as high as you expected. #2: Regular Score Reports You can send score reports to colleges after you get your scores back for a fee.It’s $.25 per score report after the free report time window has passed, but you can get a fee waiver if you’re eligible.Talk to your high school counselor if you think you’ll need a fee waiver to send your scores. The fee waiver will give you four additional free score reports (worth $45) to use at any time. #3: Rush Score Reports If you’re worried that your scores won’t arrive in time, you can use Rush Reporting to send your scores faster for an additional fee.Rush Reporting costs $31 for the first report and $.25 for each additional report, and your scores will be sent either electronically or by first class mail, depending on the way your school receives scores. Rush Reporting will get your scores to colleges within two days of your order, although schools may take additional time to actually process scores depending on how their system is organized.There is no fee waiver available for Rush Reporting, so if you think score reports will be a financial burden on you, plan ahead and avoid this option. Rush reporting and sorority rush: both times you're paying to get something fast that you could have gotten the normal way if you planned your life better (SAT scores and friends respectively). Summary Sending your SAT scores to colleges is pretty easy, but you should always take the time to make an informed decision about which ones to send and when you plan to send them.Check the deadlines for sending scores to the schools where you're applying.Keep in mind that Score Choice is usually an option, although you should verify school policies before assuming that this is the case. You can send up to four free score reports in the time between test registration and nine days after the test.If you want to wait to see your scores or don’t know where you’re applying yet, you have the opion of sending score reports after this time window for a fee of $.25 per school.Rush Reporting is also available, but save this as a last resort! Remember that sending your SAT scores to colleges is the ultimate purpose of this whole ordeal, so it’s important to be on top of deadlines and send only your best scores if possible! What's Next? Now that you know how to send your scores to colleges, learn more about how to get and interpret your scores so that you're making the right choices about which ones to send. If you're curious about your scores and want a more detailed picture of where you struggled on the test, you might look into ordering the Question and Answer Service. Wondering whether you should take the SAT again? Read this article to find out how many times you should take it. Disappointed with your scores? Want to improve your SAT score by 160 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Criminal Investigation Methods Research Paper Example | Topics and Well Written Essays - 2000 words

Criminal Investigation Methods - Research Paper Example Such emergencies include fire breakouts, floods, earthquakes and criminal attacks, among others. Among other responsibilities of the police include protection to top leaders, maintaining the general peace and order, protecting specific governmental or public property or infrastructure and ensuring order in the correctional facilities among others (Siegel, 2008). As a police officer, I would admit that my work is interesting and helpful to the public; however, it is faced with several challenges. This discourse tends to elaborate on the policing in the United States of America. Functions of the police According to the United States of America’s constitution, the police is mandated to ensure some specific responsibilities. The responsibilities are divided into three different categories namely maintaining order, enforcing law and providing service. The police are required to maintain order, mean they should protect the public from a few individuals who may opt to compromise the general peace of the public. The public has the right to call the police in case of crime or any suspicions. The rights have ranged from domestic to the public levels. In the family level, any of the spouse or children is free to call the police hotlines incase of any disparity. ... The marshals are however mandated to kill or arrest the criminal depending on the situation (Dammer, 2010). The marshals apply when the criminal is declared lethal in the public. The police are also required to provide services to the public or citizens. This applies in case of calamities or disasters. The police is required to collaborate with various bodies like the medics, first aid agencies to comfort the victims, by transporting them to safer grounds among other activities. The police should also protect the victims from being violated by the public and here they ensure there is no looting or robbery of the victims’ property. The police could also guide tourists or foreigners ensuring their general safety. The police could also enlighten the public on the dangers of certain substances like drugs, prostitutions and gambling among other activities. Still on services, the police could provide a safe environment for lost children or adults then later leas with relevant bodies like child care departments to ensure the victim is delivered to the right parents or guardians. The same police provides safety to the public during public gatherings like in sport arenas, public rallies or crusades. Police are also required to help the elderly adults in the banking facilities, health care facilities among others. Types of police in the United States There are different types of police in the country, and each is mandated to different responsibilities. The different categories are organized into some agencies, with each state having different kinds of agencies. It is also important to note that the police tend to have different

What an Amazing person Essay Example | Topics and Well Written Essays - 750 words

What an Amazing person - Essay Example He was chubby, middle aged; and he was wearing a green jacket and dirty pants. What I couldnt stand most was the stink of beer emanating from his mouth, as well as from the opened jar that he was holding. Although consuming beer in public places is illegal, he was in no condition to care about such things. He was so drunk that he couldn’t control his steps when he boarded the light rail. I felt unfortunate, when, of all the empty seats he could have chosen, he chose the one next to me. Having been brought into proximity this way, he immediately started talking to me. I felt awkward and embarrassed about the situation, especially with other passengers glancing at us curiously. I soon realized that I have no option but to put up with him. He talked about his life, and said â€Å"I was a millionaire, but I lost everything now, including my house. He continued â€Å"but I will never give up until I get all that is mine.† I was surprised with his clarity of thought even in such an inebriated state. But at the same time I did not take all his words for facts. He talked about how his chronic illness led to one surgery after another, until he lost all of his wealth. He spoke very emotionally about how he will fight on in life despite presently being in an unfortunate condition. Seeing that I was skeptical about his story, he prompted me ask him questions. He told me that he would answer any question I ask. Just to divert focus from his difficult personal life, I started talking about different countries. Qatar came into the discussion as it is my home country. He then amazed me with his knowledge about the country. He listed Qatars recent foreign policies and how it has improved in the last 15 years. He also mentioned Sheik Hamad, the president of Qatar; and Hamad Bin Jassim, the minister of foreign affairs of Qatar and how great were they in the political world. When he said that Qatar might be

Dead Poets Society Essay Example for Free

Dead Poets Society Essay Dead Poets Society made a huge impact on how I see things now. I secretly branded Mr. Keating, as the Epitome of teaching, every students dream is to find a teacher like Mr. Keating. Eventhough his teaching style is unconventional, you would really learn something. Hes not like your typical teacher who teaches by the book, because for me, Mr. Keating IS the book. All his lectures are inspirational, he teaches things that would not just help you academically, but also emotionally. He reminds me so much about my Highschool history teacher, a very father-like person, very comical, easy to hang with and lastly he encourages us to pursue our dreams, even though our dreams are impossible. Mr. Keating and my highschool teacher made me realize that there are no limits when we talk about achieving what we want and reaching for our goals, the only hindrance would be ourselves, the fear of not succeeding. So that in the end, we would have little regrets or non at all. I think that its one of the many factors that led me to put Dead Poets Society as one of the must-watch movie list for me. At first thinking outside the box was such a cliche for me, but after watching it, I try to apply that idea to everything I do. This story is very suitable for us, teenagers. Who are currently in that state where we are still confused of what we really want for our future. Add up the nerve wrecking peer pressure, love, parents, homeworks, proffessors, organizations and the like, which contributes to our decisions.

Essay examples --

What drives success? Where does it come from? Can you be born into it? These are some common questions when it comes to success. Every one can has their own opinion about what success is, and also what it takes to become successful people in today’s world. That is where Malcolm Gladwell comes into play. After reading â€Å"Outliers: The Story of Success†, Gladwell has helped me view the journey to success in ways I have and haven’t heard of before. He helps you understand some complex ideas of why someone may be more successful that someone else. To me success is determined by a lot of things and there is no one thing that can make your success, you have to have multiple things that are not found in one place. There are many things that come to your mind think of when it comes to success, age would be one of the many determining factors. In the book, Gladwell used hockey as an example. Hockey is a sport dominated by Canadians. In Canada, there is a hockey deadline where if a kid is not 10 by January 1st, he has to wait until next year to begin playing. This gives a kid with a birthday before the deadline an advantage over his opponents who could only be a few months’ young than him, because he had a year more of experience. Americans’ understand this in a different way. In the United States school system you have to be 6 before a certain time of the year before you can enter kindergarten. This could be different because those who enter earlier could graduate at a younger age, those who have to wait could be more prepared for school. It depends how you look at each situation, because they all can be different. If you have every played a sport, instrument, or simply attended school then you have heard the quote â€Å"Practice makes perfect.... ...l believes that’s why we are behind educationally. I believe this is a true statement, our kids in united stated should spend more time learning than playing video games, texting, and on social media which seems to be the most popular thing these days. Success can be defined by a lot of different things, whether you are tall or short, rich or poor, your definition may be different than one of your peers. I believe there is not a â€Å"right† answer to the questions â€Å"what is success?† or â€Å"how you do you become successful?† This book really gave me a few more ways of thinking about how success comes along. Some of the things Malcolm Gladwell comes up with are extreme but there is no right or wrong answer. To me success is determined by a lot of things and there is no one thing that can make you successful, you have to have multiple things that are not found in one place.

Custom Coffee & Chocolate Essay

According to the overview of Custom Coffee & Chocolate’s business, Bonnie Brewer and Stacy Kim run a small cafà © where they serve unique coffee, chocolates and maintain a shop. The cafà © is located near a university, where students, faculty, staff, and local residents are the main customers. They have run the business successfully, working together without any employees and selling their products only in the cafà ©. They have started to think about further development. The main question at this point is what strategies they should launch to achieve that aim. The first step to answer on that question is analyzing the company’s internal environment and identifying it strengths and weaknesses. The greatest strength is undoubtedly knowledge acquired by the owners during business and marketing courses and there experience gained at work. The owners also chose an interesting location with many students who they know and understand very well, which combined with the offer is strength of their business. Customers can sit in comfortable chairs, on couches, and at coffee tables, and chat or read newspapers between classes. As we consider weaknesses, we can identify a few problematic things. The largest of these is the limited access to services due to the small space in the cafà ©. Moreover, lack of employees makes it impossible for the cafà © to open longer, because the owners also have to handle the finances. There is also no possibility for customers to order goods over the phone or online, and for the cafà © to deliver service to locations on campus, such as dorms and lounges where students are studying. Another weakness is quite poor menu, which should be extended by new products. Additionally, too little attention is paid to social inclusion by organizing events such as poetry readings or discussion groups, and conducting a blog which could integrate students around the cafà ©. Lack of a wireless connection that customers could use is a significant drawback. The last weakness, which is really important, is a lack of financial reserve. The owners exhausted their savings and the initial small business loan, and  their six-month lease is up. The second step is analyzing the company’s external environment and identifying it opportunities and threats. The greatest opportunity for the development of the company is the ability to reach a wider range of customers who are potentially interested in using the service of the cafà ©. Custom Coffee & Chocolate’s business plan bases on purchasing only fair trade coffee and chocolates made by a few local suppliers. It is worth considering the possibility of obtaining a better price from producer in exchange for promoting their brands. It is also possible to extent the number of potential suppliers, which is likely to enable the cafà © to purchase products at much better prices. An opportunity for the development of the company is the application of new technologies such as online shops, websites or blogs, to allow better contacts with customers on the Internet. Unfortunately, threats also can appear in the company’s external environment. It could be a decrease in the number of students at the University or changed location of classes. The biggest threat may be the emergence of competitors offering similar services at lower prices or better quality. The strategy adopted by the company, which consists of buying products from local suppliers and ordering only fair trade coffee, may cause a risk of introduction of cheaper substitutes on the market by competitors. The last but not the least threat is connected with the need to increase the cafà ©Ã¢â‚¬â„¢s debt by taking additional loans for further development. After determining the strengths and weaknesses of the company’s internal environment as well as the opportunities and threats of the company’s external environment, it is necessary to propose some strategies that take into account the interdependencies between particular elements of SWOT analysis, which will help to develop the company in the right way. One of the ideas is to acquire new customers by increasing the availability of products. Arranging a sale of products through the online store and allowing customers to play orders by phone, organizing appropriate marketing campaigns on the website or in local media, gives opportunities to achieve that goal. Ordered goods would be delivered by courier. At the initial stage, the range of delivery might be limited to locations on campus, such as dorms and lounges where students are studying. This strategy would be built on opportunities of using the Internet and growing the customer’s base without the necessity of looking for larger premises to run  a cafà ©. It is necessary to hire employees to allow the owners to focus on strategic management activities in the cafà ©. It would give Bonnie Brewer and Stacy Kim opportunity to use their knowledge and experience and take over more of the finance and marketing activities. Another interesting strategy that can protect the company against the loss of customers is building social cohesion by turning the cafà © into a cult meeting place for students, faculty and other staff of the University. Organizing poetry readings or discussion groups could be a great idea. Moreover, those activities would be supported by a blog which would be moderated by the cafà ©Ã¢â‚¬â„¢s owners. This way, drinking coffee or eating delicious chocolates would be only a natural addition and benefit during meetings. In that case, the main strength is the specific location with students, faculty and staff whose the owners of the cafe know and understand well. Having loyal customer groups may be particularly important when some competitors appear on the market. This way, the company could significantly reduce this kind of threat. A very effective strategy which could be used is building a recognizable brand of their own products. They should be presented as unique and not available from other competitors. In addition, it might be possible to prepare a wider range of products which could be better suited to the local customers needs. This strategy should be based on the promotion of local products and suppliers of products and high quality fair trade coffee. It could be an opportunity to get additional money from sponsors of the cultural and community building mission carried out by the owners of the cafà ©. The above strategy is based on the strength connected with high quality products which take a niche place on the market and cannot be easily replaced. It protects the company from the threat of competition and improves its competitive advantage.

“My brother, my sister, and I”

The quite an engaging story, the book describes an event in the author’s life. Yoko, then 13, her 17-year old sister, and 21-year old brother became refugees to post World War II Japan. Hoping for the better life, they escape from North Korea only to find extreme hardship in the new land. The novel does not feature the series of quick actions but is able to transfer real-to-life feelings and emotions of the sibling trio. In quite a charming way it tells how these three young people settled down in their first desolate home, owners of which were nice and kind people. Especially the meaningful were their interactions. However, the terrible fire in the warehouse kills their landlords and puts one of the siblings in a hospital. In addition, their problems are multiplied by a terrible blame of the setting the fire and killing the kind couple. Homeless and hungry they fasten together, spending most time in the hospital room by the bed of their sibling. Yoko, once the product of the middle class family, experienced homelessness, hunger, terrible treatment by her classmates, and at times impossible despair. Her mother has died, her father was a POW, and seeing as her two older siblings had to clean toilets to get scraps for her to survive was beyond desperation, but full of humility. This novel teaches us how important the family ties are, those that despite of, at times, very difficult circumstances in life, help us survive and make better of ourselves. This novel also teaches us, that despite the adversities, there are people who are wiling to help, like an odd Burakumin couple they met under the bridge. This novel is about how people, especially young people, can preserve their dignity despite impossibly difficult circumstance that at time life presents. I impression of what I read was not about the adventure this trio experienced but about the yielding motif, â€Å"White righteous men should suffer?† References: Watkins, Y. K. 1996. My brother, my sister, and I. (add publisher)         

Expository Essay Sample on Music Genres

Expository Essay Sample on Music Genres There are definitely certain moments in one’s life that are characterized by a desire for self-expression. For many people, music offers the best way to achieve this. Often, when a person settles down and listens to his/her favorite music, there follows a temporary feeling in which the world’s hassles are forgotten. Music can also add a sense of excitement and anticipation. Moreover, it can be used to set the mood, such as in a movie scene. It can promote a sense of mystery or foreboding, as well as nostalgia or enchantment. Is there a simple definition of music? Music has been considered a difficult concept to define. It is composed of a number of elements such as rhythm, words, notes, tones, and dynamics. Furthermore, music can be classified into a number of genres, time periods, and geographic locations. Each genre is named according to the music type of which it is comprised. Typically, music types include national songs, religious music and secular music, as well as. In secular music, there are numerous sub-types; these are referred to as secular genres. It is important point to note that many music genres have geographic significance. For others, popularity stems from the rich history associated with the music’s origin. Similarly, there are certain music genres that have a huge cult following, while others’ roots can be traced back through many centuries. The most popular music genres include contemporary, like rock, blues, classical music, country music, easy listening music, electronic music, and hip-hop/rap. The list is endless, and each of these genres is composed of numerous other sub-genres. For example, under rock music is hard rock and college rock. Equally, blues includes acoustic blues, country blues, and classic blues. The classical genre, whose popularity has stretched into the modern generation, includes music such as avant-garde, baroque, choral, chant, and opera music. The knowledge of music genres is vital for people desiring to be employed in the music industry. Many music career paths demand that one should be able to identify each type of music and its characteristics. For instance, music managers need this knowledge to sufficiently convince people that an artist’s music is worth listening to. Likewise, booking agents should be able to discuss the kind of music to be performed whenever they attempt to book engagements for music bands. Furthermore, knowledge of music genres helps one to understand different audiences, such as their traits or characteristics, what they enjoy, and why they enjoy it. A number of inferences can be made based on music genres. For instance, it is possible to predict the cultural pattern of a given audience from the genre of music that is prevalent in that community. Similarly, genres speak volumes about the historical background of a given audience. Musicians and other players in the music sector must, therefore, should study the kind of audience for they wish to perform so that they know what that audience is likely to prefer. Tips on expository essay writing: In general, there are several points that one should keep in mind when writing an expository essay on music genres. This essay, however, presents one valuable tip, which is to keep in mind that different people enjoy different kinds of music. Since it is impossible to determine what music the reader appreciates, it is advisable to write the essay based on your favorite music genre. This will include a detailed explanation why that particular genre appeals to you. Any writing that involves a detailed explanation of the main topic is considered expository writing.

Job Spotlight Administrative Assistant

Job Spotlight Administrative Assistant There are currently almost half a million open job postings for qualified administrative assistants- do you have what it takes?Table of contents.What is the job?Where to search for jobs?  Average salary for an administrative assistantHow to get the job?  How to advance your career as an administrative assistantEmployers are seeking applicants with a minimum of an associate’s degree- and the job requirements have evolved from answering phones and fetching coffee. Today’s administrative assistants can expect to not only field incoming calls, but also connect callers to the appropriate contact person, as well as data entry, daily problem-solving, managing office supplies and ordering, coordinating company events, maintaining the boss’ calendar, supervising interns, composing memos and mass emails, and serving as the first point of contact inter-departmental communication.It is an under-appreciated and at times overwhelming role, but it can help prepare you to mo ve onward and upward in administrative jobs in pretty much any field you can think of. [Source: Payscale]Titles for your job searchAdministrative assistantExecutive assistantOffice managerOffice assistantReceptionistCustomer service representativeTellerBookkeeperMerchandiserAccount payable clerkWhere to work?Here are the current top hiring locations for administrative assistants:Spartanburg, SCSpringfield, MAKingsport/Bristol, TNHagerstown/Martinsburg, MDColumbus, GAUtica/Rome, NYMcallen/Edinburg/Mission, TXPeoria, ILHickory/Lenoir/Morganton, NCHuntington/Ashland, WVAnd here are the current top hiring  organizations  for administrative assistants:Wells FargoMacy’sBank of AmericaFamily DollarSeasTargetLowe’sHome DepotHR BlockPetsmartCertifications and skillsIf you’re not already, it’s time to become an expert at Microsoft word, excel, outlook, and powerpoint. Figure out what publications online and in-print contribute to your industry and read them reg ularly. Make sure your written and verbal communications skills are on point- odds are you’ll be called upon for proofreading, at the very least.Though you  don’t have to be great at math, you should definitely be organized enough to handle accounts received and payable, which means tracking bills and checks on their way in and out of the office. If you can, consider taking an accounting course or two- or even getting a certification to bolster your hard skillset. [Source: Wanted Analytics]The bad news is, you have to deal with a lot of personalities, and not all of them will be terrific. The good news is, your skills will be thoroughly transferable, so you can job search by researching companies instead of being limited to a few companies that provide opportunities for a rare specialty.The job can be high stress, until you can master compartmentalizing and set healthy work-life boundaries so your to-do list doesn’t follow you home.Expected salaryThe median ye arly salary for administrative assistants is in the $30k range, and the median hourly rate is under $15. [source: Wanted Analytics]Develop your resumeThe soft and hard skills that make an excellent administrative assistant can come from nearly anywhere- and entry level positions will help polish any skills that you’re still developing. Make sure you frame any experience you’ve had in terms of working with the public, reporting to a busy supervisor, balancing demanding tasks, and communicating efficiently with your colleagues.See also:  3 entry-level job seeking mistakes to avoidAccumulate references/letters of recommendationFor your references, select people who’ve seen you in action at your busiest without cracking under the pressure! Send them a copy of your latest resume and the job posting before you list them as a reference, so they know which of your skills to emphasize when they talk you up.Apply in person or onlineDo your research to find out whether t he company you’re applying to work for accepts applications online (in which case be extra vigilant about uploading the correct and well-proofread versions of your documents; usually saving them as a pdf is most effective), or whether you should drop off a folder with your resume, letters of recommendation, and cover letter.Apply here:  Administrative assistant jobsInterview like a proMany of these basics are widely available online- dress professionally, nothing too flashy or revealing or casual, no cologne, plenty of deodorant, neatly groomed and well-rested. Don’t make the mistake I make nearly every time of over-thinking your handshake or arriving way to early and downing a giant iced coffee while you’re waiting across the street!Research the business ahead of timeKnowing how old the company is, who its founders were, what their mission is, and how your position fits into their overall business will help you answer questions like â€Å"why are you the bes t fit for ABC corp’s downtown office?† or â€Å"what will you bring to ABCs professional atmosphere?† with poise and confidence.In summary: know what you have to offer, and know what they need.Be prepared to highlight 5-7 personal anecdotes that showcase your skills It’s not enough to say you’re organized, describe a project you worked on that required you to exercise all of your organizational skills like planning ahead, coordinating with vendors, tracking payments, running an event, etc.Follow up graciouslyThe morning after your interview, be sure to send a thank-you note or appreciative email to everyone you met with- or if you emailed with only one point person, ask them to pass on your regards. You want to express thanks for their time and information, and reiterate your enthusiasm for the position.See the bigger pictureWhen I first started working as an assistant, I was eager and ready-to-please, but eventually, I got burned out on menial task s and what I perceived as a lack of respect- people talked over me as though I were invisible in meetings and seemed to only think of me when it was time to order things.What I had to realize was that being invisible actually gave me great access to the levels of the company where I wanted to work anyway, and that being the one responsible for keeping everyone in pens and copy paper actually meant everyone relied on me.Be the one everyone wants to knowThe all time great administrative assistants, like Mrs. Landingham on The West Wing or Donna on Suits or Joan Holloway-Harris on Mad Men, thrive because they are the hubs of their offices. If you want to know anything that’s going on, you go to them, and you ask politely, and hope they are feeling helpful. This can be you!As long as you recognize when you’re paying your dues, and are generous with your time and knowledge, people will appreciate your role as gatekeeper.Prove yourselfAnother crucial component is being able to effortlessly pull off the impossible- or at least make it look easy. Assisting is all about anticipating needs, thinking ahead, and taking initiative to make the higher-ups’ jobs run smoothly.I used to get exasperated when my bosses hounded me about small assignments. Eventually I realized the way to avoid follow-up emails with the little urgent exclamation point was to communicate quickly and clearly, even if it was just a quick â€Å"this is still in the works, estimated delivery date is 4/12† note that didn’t even get a response. My bosses learned to trust I would turn jobs around exactly when I said I would, and they could rely on me to communicate if I hit a snag.Be a trusted confidanteI am not going to lie. Office gossip is great. It is fun, it builds work-friendships like nothing else, and seems like a great way to boost your own standing when you’re the one with the intel. But, a truly great administrative assistant knows that loose lips sink s hips- if your boss is trusting you with a big project, or access to confidential information, your career will be better served by keeping a lid on it and being worthy of that trust.Look at tasks that seem more personal than administrative as a sign that you’re becoming indispensible- don’t let it derail your other work, but see what professional benefits come after you demonstrate your ability to keep someone’s confidence.Now that you know what the job looks like, where and how to look for it, and what to do when you get there, you should have everything you need to decide whether a career as an administrative assistant is right for you. Good luck and happy searching!Apply here:  Administrative Assistant jobs

Research paper about Pitney Bowes Example | Topics and Well Written Essays - 2500 words

About Pitney Bowes - Research Paper Example As a leader in the provision of software and hardware capabilities relating to information, the organization faces the need to institute new and improved ways of operations in order to realize its objectives. The organizational development plan, therefore, seeks to shed light on some of the most critical areas of action in addition to offering the new strategies that should be adopted by the organization in order to realize these transformations. Introduction and scope of the plan The major purpose of this organizational development plan is to bring about change and transformation at Pitney Bowes and improve the performance of the organization in the various sectors, as spelled in this plan. Specifically, the plan seeks to enable the organization to realize its objectives as spelled out in the strategic plan, achieve its vision and to transform the overall performance of the organization towards the better. In the context of managing mails, the company seeks to revolutionize the indu stry, as it has always done. More importantly, the plan seeks to ensure that the organization lives up to its mission statement of delivering shareholder and customer value through the provision of quality services in the market. Essentially, this is a document geared towards steering the development of the organization taking consideration of the fact that the present business environment has become almost uncertain and, hence, organizations must always strive to achieve and deliver the best in the market (Pederson, 2010). The plan will further monitor the realization of these goals through a systematic process that links up to the very expectations of the clients and other stakeholders of the organization. The plan is anchored on the Pitney Bowes organizational culture which stresses on the empowerment of staff and building the confidence of the organization’s customers scattered across the world (Lusterman, 2001). It s important to realize that any tangible organizational success can only be realized if the strategies and objectives of the organization are spelled out well and understood by all stakeholders. Everybody should be in the capacity to clearly understand their duties and roles towards the overall development of the organization. Background Pitney Bowes has always pursued a range of activities geared towards the development of the organization since its formation (2006). Much of these changes have always revolved around the establishment of a proper organizational structure that can ensure easy management and decision making. In addition, globalization and the new options brought about by technology have compelled the organization to radically transform its operations in order to comply with these demands of time. This is realized in the areas of research, development and technology where huge investments have been made in the recent past in order to improve operations and facilitate global operations. Indeed, the organization development p lan presents a good basis for the organization to effectively coordinate its operations and manage its increasing affairs across the world. The concept of organizational development is no longer a conventional affair in the business world. It requires proper strategies and sufficient resource allocations in order to succeed. Pitney Bowes has always been a leading provider of services and products in communication across

John Snow and Epidemology Essay Example | Topics and Well Written Essays - 500 words

John Snow and Epidemology - Essay Example He attended day school because of his family background; his father could only afford that because he was an unskilled laborer. Snow was a bright student; his best subject was mathematics and he did well in that and on other subjects. Simmons (2002) reveals that Snow graduated from the University of London in 1843 and he also obtained a doctorate in medicine a year later. John Snow’s epidemiological studies assisted in finding the root of cholera in London in 1854. A number of diseases had affected the residents of England prior 19th century, some include plague in 1665. However, there was an epidemic of cholera in 1831 thought to have been brought by travellers and merchants from parts of Asia. Cholera was a serious threat to the population of England. Medical experts were confused, but John Snow came to their rescue. He revealed that Cholera was caused by a certain agent in London water. Previously before his revelation or theory, the other physicians attributed the spread of cholera to filthiness of London City (Simmons, 2002). The previous theories relating to the spread of cholera pointed out that it was an airborne disease. This was in mid-19th century whereby physicians thought that cholera concentrated at the low levels altitudes. Workers and merchants in slaughterhouses were causing the spread of cholera according to Miasmatists. The Miasmatists explained that the foul smell from the slaughterhouses was the causing the spread of cholera. John Snow refuted their claims saying that the workers who frequently works at the slaughterhouses inhales miasmus. They have however not been the targets of cholera. He meant that the inhalation of miasmus did not cause the spread of cholera. The spread of Cholera according to Snow was caused by ingestion of morbid matter related to cholera (Ramsay, 2006). Relationship between host, agent and environment increases the spread of the disease. The three aspects exist independently, but their integration will lead to

Case Analysis Assignment Study Example | Topics and Well Written Essays - 1500 words

Analysis Assignment - Case Study Example ts producing multinational company was severely criticized by the international human rights activist groups as well as the other activists in the global communities due to the large scale exploitation of the cheap labor sources in the country. The problems faced by the company were one of the most cited examples of the global sweatshop issues prevailing in the international scenarios at that time. The Foxconn workers’ suicide cases were investigated by a number of domestic and international authorities including the fair Labor Association (FLA) which identified severe malpractices in the human resource management systems implemented in the manufacturing houses of the company (Fair Labor Association, 2012). A number of core human resource management issues were identified in the company which included the exploitation of labors, the use of unfair labor practices, the provision of biased and unjust work environment, a non-caring attitude of the company towards the safety and he alth of the worker groups, low payment of wages and extremely long working hours. Along with these practices, the authoritative treatment of the managers of the company towards the labor groups also deteriorated the working condition of the labors in the Foxconn factories, thereby creating an exemplary sweatshop practice case for the company. The cultural aspect of the company further aggravated the human resource issues and malpractices in the factories of the Foxconn Technology Group. The company was accused of exploiting the labor resources in the then developing state of China after the repeated suicide cases of the workers drew high levels of media attention and were discussed on the global platforms. The fair stand taken by Apple Inc. which was the biggest client of Foxconn Technology Group was another main factor which further alleviated the criticisms made towards the company. Apple Inc. clearly stated that it would severe all types of business relations with the supplier if it does

To Study Promotional Mix Of Coca Cola Products Marketing Essay

To Study Promotional Mix Of Coca Cola Products Marketing Essay Coca-Cola is the most recognised brand name in the world with 94 per cent recognition. This profile has spread with increasing rapidity in recent years as evidenced for example in China, where Coca-Cola became the most recognised trademark in the late 1990s. Today you can buy a Coke almost anywhere from Beijing to Buenos Aires, from Moscow to Mexico City. The Coca-Cola Company sells half of all soft drinks consumed throughout the world. Coca Cola Great Britain 5 Image 1 The Mission Statement of the Coca Cola Company Their mission statement is to maximize shareholder value over time. In order to achieve this mission, they must create value for all the constraints they serve, including their consumers, customers, bottlers, and communities. The Coca Cola Company creates value by executing comprehensive business strategy guided by six key beliefs: 1. Consumer demand drives everything we do. 2. Brand Coca Cola is our core business 3. We will serve consumers, broad selection of the non-alcoholic ready-to-drink beverages they want to drink through out the day. 4. We will be the best marketers in the globe. 5. We will think and act locally. 6. We will lead as a model corporate citizen. The ultimate objectives of our business strategy are to increase volume, expand our share of worldwide nonalcoholic ready to drink beverages sales, maximize our longterm cash flows, and create economic value added by improving economic profit. The Coca Cola system has more than 16 million customers around the world that sells or serves our products directly to consumers. We keenly focus on enhancing value for these customers and helping them grow their beverage businesses. We strive to understand each customers business and needs, whether that customer is a sophisticated retailer in a developed market a kiosk owner in an emerging market. There are nearly 6 million people in the world who are potential consumers of our companys product. Ultimately, our success in achieving our mission depends on our ability to satisfy more of their beverage consumption demands and our ability to add value for customers. We achieve this when we place the right products in the right markets at the right time. COCA COLA INTERNATIONAL HISTORY Coca-Cola Enterprises, established in 1986. Each of its franchises has a strong heritage in the traditions of coca cola that is the foundation for this Company. The coca cola Company traces its beginning to 1886, when an Atlanta pharmacist, Dr. John Pemberton , began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling business began in 1899 when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B. Whitehead , secured the exclusive rights to bottle and sell Coca-Cola for most of the United States from The Coca-Cola Company. The Coca-Cola bottling system continued to operate as independent, local businesses until the early 1980s when bottling franchises began to consolidate. In 1986, The Coca-Cola Company merged some of its company-owned operations with two large ownership groups that were for sale, the John T. Lupton franchises and BCI Holding Corporations bottling holdings, to form Coca-Cola Enterprises Inc. The Company offered its stock to the public on November 21, 1986, at a split-adjusted price of $5.50 a share. On an annual basis, total unit case sales were 880,000 in 1986. In December 1991, a merger between Coca-Cola Enterprises and the Johnston Coca-Cola Bottling Group, Inc. (Johnston) created a larger, stronger Company, again helping accelerate bottler consolidation. As part of the merger, the senior management team of Johnston assumed responsibility for managing the Company, and began a dramatic, successful restructuring in 1992.Unit case sales had climbed to 1.4 billion, and total revenues were $5 billion. Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries.[1] It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee. Based on Interbrands best global brand 2011, Coca-Cola was the worlds most valuable brand. https://sites.google.com/site/engineeringmbaproject/mba-project-report-on-marketing-strategies-of-coca-cola http://en.wikipedia.org/wiki/Coca-Cola Acquisitions The company has a long list of acquisition history. Coca-Cola took over Minute Maid in 1960, the Indian cola brand thums Up in 1993, and Barqs in 1995. In 2001, it took over the Odwalla brand of fruit juices, smoothies and bars for $181  million. In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated $250  million. The companys 2009 bid to buy a Chinese juice maker ended when China rejected its $2.4  billion bid for the Huiyuan Juice Group on the grounds that it would be a virtual monopoly. Nationalism was also thought to be a reason for aborting the deal. In 1982, coca cola made its only non-beverage acquisition, when it purchased Columbia Pictures for $692 million. It sold the movie studio to Sony for $1.5 billion in 1989. Coca-Cola Brands n UK CocaCola Diet Coke Coke Zero Powerade Powerade Zero Powerade Energy Glaceau Schweppes Schweppes Water Schweppes Mixers Schweppes Lemonade Schweppes Cordials Schweppes Slimline Sprite Sprite Zero Fanta Fanta Zero Dr Pepper Dr Pepper Zero Lilt Lilt Zero Oasis Oasis Light 5 Alive Kia Ora Kia Ora No Added Sugar Relentless Relentless Sugar Free Competitors Direct Competitor Comparison KO DPS NSRGY PEP Industry Market Cap: 170.12b 9.33b 204.90b 108.57b 1.29b Employees: 146,200 19,000 328,000 297,000 3.53k Qtrly Rev Growth (yoy): 0.01 -0.00 0.08 -0.05 0.14 Revenue (ttm): 47.60b 5.97b 93.06b 65.70b 1.60b Gross Margin (ttm): 0.60 0.58 0.47 0.52 0.41 EBITDA (ttm): 13.01b 1.31b 17.32b 12.59b 201.40m Operating Margin (ttm): 0.23 0.18 0.16 0.15 0.11 Net Income (ttm): 8.80b 625.00m 10.61b 5.92b N/A EPS (ttm): 1.91 2.92 3.32 3.76 0.50 P/E (ttm): 19.83 15.33 19.39 18.69 22.62 PEG (5 yr expected): 2.28 2.07 3.34 4.02 1.59 P/S (ttm): 3.52 1.53 2.16 1.63 1.42 DPS = Dr Pepper Snapple Group, Inc. NSRGY = Nestl PEP = Pepsico, Inc. Industry = Beverages Soft Drinks Nonalcoholic Beverage Makers Ranked by Beverage Sales Company Symbol Price Change Market Cap P/E The Coca-Cola Company KO 37.93 0.01 170.12b 19.83 Pepsico, Inc. PEP 70.19 0.01 108.57b 18.69 Dr Pepper Snapple Group, Inc. DPS 44.81 0.02 9.33b 15.33 Groupe Danone Water Division Private Nestlà © Waters Private ITO EN, LTD. Private Red Bull GmbH Private Cott Corporation COT 8.71 0.01 822.98m 24.47 Britvic Plc BTVCY 11.64 0.00 1.41b 14.62 Ocean Spray Cranberries, Inc. Private Nestl NSRGY 64.43 0.02 204.90b 19.39 Diageo plc DEO 120.69 0.02 75.28b 24.27 Heineken NV HINKY 32.14 0.02 36.96b 17.83 SABMiller plc SBMRY 45.52 0.08 72.21b 17.26 Anheuser-Busch InBev SA/NV BUD 86.98 0.02 139.16b 19.17 Suntory International Corp. COMPETATIVE ADVANTAGE OF COCA COLA Competitive advantage than a company has over the rivals by providing better customer satisfaction, by means of cost, benefits or due the services. STRONG BRAND NAME: Coca cola has developed a very strong brand by its strategies that it has followed during so many years and as a result has came up with a global brand name that is almost known by 90% of the global population. STRONG MARKETING STRATEGIE: Coca cola concentrates on the customer in whatever they do. And it focuses on all the age group of people that is children, youngsters and matured customers and come with marketing strategies that  influence on all the targeted consumers. NEW PRODUCT INNOVATIONS: With time to time Coca cola comes with new product innovation that attracts it customer towards itself again and again. These days people are becoming more and more health conscious, so coca cola has came up with non carbonate drinks and fruit juice products for example Diet coke, juices etc. BOTTELING SYSTEM: Bottling system is one of the most significant advantages that the company enjoys, among its other competitors and that allows infinite growth all over the the world. Coca cola has given rights to the bottlers companies around the globe to make and sell its products. Marketing strategy Marketing involves getting the right product to the right place, at the right time, at the right price and with the most suitable promotional activity. Coca-Cola has always been successful in creating the most appropriate marketing mix. Since the beginning, coca cola has built its business using a universal strategy based on three timeless principles: Acceptability- through effective marketing, the company ensurs that coca cola brands are an integral part of consumers daily lives, making coca cola the preferred beverage everywhere Affordability- Coca-Cola guarantees that it offers the best price in terms of value for money Availability Making sure that Coca-Cola brands are available anywhere, where people want refreshment. Coca-Cola has created well organized and extensive global distribution network guaranteeing the ubiquity of its products. (Ubiquity means ability to appear to be present everywhere at once.) Its approach is founded on the belief that coca cola must try to quench the thirst of everyone in the world -of all 5.6 billion people The Company operates a worldwide franchise system supplying syrups and concentrates to over 1,200 bottling operations, (there are more than 350 in the US alone) which thus include local companies and suppliers in the 200 countries in which coca cola is sold. The bottling companies distribute the worlds favourite brand using the most sophisticated technology and distribution networks that is available. The Company supports its international bottler network with sophisticated marketing programs seeking to guarantee that the companys brands are available where anyone is seeking refreshment. Coca Colas bottling system is the largest and most widespread production and distribution network in the globe. Pricing Strategy Coca cola has a high market share, competitor pressure has forced customer sensitivity to price to be fairly high, sales volume is of course high and profit margin is fairly low as the Coca-Cola products are fast moving consumer goods. This points to penetration strategy. Penetration pricing means the setting of lower rather than high prices to achieve potentially dominant share in the market. This can only be done when the demand for the product is believed to be highly flexible, basically demand is price-sensitive and either a new consumers will be involved, or existing consumers will buy more of the product because of a low price. A good penetration strategy may lead to large amount of sales and large share in the market. The strategy may also promote complimentary products. The main product may be priced low to attract sales, customers are then sold accessories. This strategy will work nicely in promoting re-use of Coca-Cola packaging via a beverage holder of vessel which is purchased separately and refilled. The potential disadvantage of bringing in this strategy is the likelihood of competitors doing the same by reducing their prices, therefore damaging any advantage of the reduced price. Price Penetration is most appropriate in industries where standardization is important. The product that achieves high market penetration often becomes the industry standard, in regards to the new Coca-Cola beverage vessel, it is trying to create a standardization of how consumers use the beverage container. Coca-Cola are likely to receive stiff competition soon after introduction of the product, although the product that achieves high market penetration often becomes the industry standard and other products, even superior products, become marginalized. Standards carry heavy momentum. Global branding The ability to engage in global branding is a key advantage to any large company.   Coca-Cola is fortunate in that it possesses a number of instantly recognisable icons which go beyond the familiar taste of its product. In particular the Company benefits from its registered trade mark, the characteristic classic shapes of its bottles and the highly familiar red and white Coca-Cola can No story of Coca-Cola would be complete without the Coca-Cola glass bottle. The design for the bottle was created in the early 1900s when the bottlers of Coca-Cola faced constant threat of imitation of both product and packaging. We need a Coca-Cola bottle which a person will recognise as a Coca-Cola bottle even if he feels it in the dark. The bottle should be so shaped that, even if broken, a person could tell at a glance what it was. (The Coca-Cola bottle design brief in 1915.) Today the glass bottle is seen as an icon. An icon is a symbol or image which directly refers to a specific entity or moment. Acclaimed as one of the most famous packages, the Coca-Cola glass bottle was re-launched in 1997 in a unique new format for Britain at The Coca-Cola Bottle exhibition at Londons Design Museum. Coca-Cola also produces the worlds most popular flavoured soft drinks: Fanta and Sprite, as well as diet Coke and Cherry Coke. These products can be mass marketed across the globe using standard promotions and advertising campaigns. This dramatically cuts promotional and advertising costs as these are distributed over a large market area. As Coca-Cola is the flagship of the Company, more money is spent advertising and promoting Coke than any of the other drinks. In the United Kingdom, Coca-Cola advertises all year round. Sponsorship and brand recognition The relationship Coca-Cola has with sport seeks to advance the development of sport overall. It aims to make sporting competitions possible by supporting events for the participation and pleasure of athletes and spectators. Coca-Cola has a long history of sports sponsorship including the Olympic Games, football, tennis and Special Olympics. Coca-Cola has been involved with the Olympic Games since 1928. It has been sponsoring the football World Cup since 1978 and is actively involved with the Wimbledon Championships. Coca-Colas support is at all levels. In 1993, Coca-Cola became sponsors of The Coca-Cola Cup in England, with Scotland following in 1994. Support is also provided for the English National Football Team and the Scottish International Youth Teams with a grass roots programme for mini-soccer with the Football Association Development Programme. Through sponsorship in leisure activities, Coca-Cola is able to combine the promise of refreshment with a sense of thrill, celebration and passion together with the universal necessity of a healthy, active lifestyle. Coca-Cola is a global product and can largely be marketed using a global approach, but the Company also engages in national and regional marketing strategies which illustrate a recognition of local and cultural differences. The first advertisement of Coca-Cola was an oil-cloth sign containing the phrase Delicious and Refreshing Now throughout the world, you can see Coca-Cola advertised in the cinema, on TV, on posters and in magazines. The Coca-Cola Companys overall advertising strategy is summed up by the phrase Think Global, Act Local Some campaigns are designed for worldwide use and others developed for individual markets. In some cases a product is developed for local consumption, such as Lilt in Great Britain and Ireland. The Always Coca-Cola campaign theme has been used worldwide to reinforce the universality of the brand which is always there. However, different advertisements are also made for each market. This enables Coca-Cola to choose the most relevant advertisements for its consumers and to choose how and when they should appear. In Great Britain, for example, where football is a national passion, Eat Football, Sleep Football, Drink Coca-Cola is a massively successful advertising campaign reinforcing the link between Coca-Cola and football while continuing the brands support of the game and fans. Sponsorship Sports Coca Cola sponsored the english football league in the beginning of the 2004-05 season (beginning August 2004) to the start of 2010/11 season, when the Football League found a new sponsor in NPower. Along with this, coca cola sponsored the coca-cola Football Camp, otherwise known as a soccer camp, that took place in South Africa, Pretoria during the 2010 FIFA World Cup, during which hundreds of teenagers from around the world were able to come together and share their passion for the game, partly due to Best Buys efforts through their program. Other major sponsorships include NASCAR, the NBA, the PGA Tour, NCAA Championships, the Olympic Games, the NRL, the FIFA World Cups and the UEFA Euro. In the Philippines, it has a team in the Philippine Basketball Association, the Powerade Tigers. Television The company sponsors the hit Fox singing-competition series American Idol. Coca-Cola is a sponsor of the nightly talk show on PBS, Charlie Rose in the US. Marketing Strategies of Coca Cola in UK Coca-Colas long-running Holidays are coming Christmas ad is to return to TV this weekend, this year with added social media integration. Coca Cola Trucks This years campaign will also see the return of the Coca-Cola Christmas Truck tour. The truck in the advert will visit more than 60 towns, cities and supermarkets in Great Britain and Ireland over the coming weeks. A dedicated hub will be set up on cokezone.co.uk to let consumers know where it will be visiting and will highlight local heroes, who will be nominated by their local communities to win the chance to have the truck visit their homes. The Christmas theme will continue on-pack, with the Sundblom-designed Coca-Cola Santa featuring on 2 litre bottles, 330ml cans and multipacks. Coca-Colas spot on Londons Piccadilly billboard is also part of the activity and will play the Holidays are Coming on rotation over the coming weeks. Zoe Howorth, marketing director for Coca-Cola Great Britain, says: Coca-Cola has a rich history of spreading Christmas joy through our marketing campaigns, with our Holidays are Coming ad and truck which are loved across the world. Were excited to be joining together with consumers in the countdown to Christmas and sprinkling some Coca-Cola Christmas magic, harnessing both the brands heritage and core media platforms to spread some festive cheer. http://www.marketingweek.co.uk/news/coke-holidays-are-coming-ad-returns/4004676.article Olympic marketing boosts Coke volumes Coca-Colas marketing to promote its sponsorship of the Olympics helped boost the number of products bought by consumers in its last financial quarter, but revenue was hit by promotional pricing across the sector. CocaCola Level of customer service Personal Selling When the distributor want to purchase the new product made from coca cola, the staff need to provide the suitable information to the distributor to ensure they have the understand on the new products. After sales service When the customers and distributor discover that, there may be some damage on the product after they purchase the product, the company has the responsibility to solve the problem. Warranties and guarantees Coca Cola make sure all machine is in good condition, has been factory tested and cleaned. Equipment may have some minor cosmetic imperfections but works perfectly and it has 30 day warranty for people who want to change the drinks. Conclusion Global companies need to generate high levels of profit in order to build on existing competitive advantages. For example, Coca-Cola needs to continually build on its brand image through successful advertising, promotion and provision of value for money products. The Company requires consistent expansion and development in its distribution systems. Coca-Cola is able to do this effectively due to its strategy of growth which has enabled the Company to develop international market leadership. Through manipulating and co-ordinating the tools of branding and advertising via image and activity, such as through sport sponsorship, The Coca-Cola Company seeks to provide refreshment for all of the people on the planet not just the 20% who currently account for 80% of sales.