Mississippi River and Essay - 9274 Words

FIRST INDIVIDUAL ASSIGNMENT OF BUSINESS COMMUNICATION | | | SUBMITTED BY: POOJA SHRESTHA | BBA-BISECTION- A | SEMESTER-1 | 12/6/2011 | | My mother never worked COMPREHENSSSION 1. What kind of work did Martha Smith do while her children were growing up? List some of the chores she performed? The writer Donna Smith-Yackel’s mother did lots of work throughout her life. She was a mother of more than half dozen of children. While her children were growing up she had to do many works, tasks and household chores to sustain or to keep family going. After her marriage, she helped her husband in farming. She learned to set hens, and raise chickens, feed pigs, milk cows, plant and harvest a garden and carry every†¦show more content†¦And even though she had worked so much she isn’t eligible for the death benefit. Style and structure 1. Is the title effective? If so, why? If not, what title can you suggest? The title my mother never worked is very effective. The thesis of the essay is the topic itself. The author’s mother is a hard working woman who has served her family throughout her life doing all sorts of household chores. This essay has an ironical meaning. And due to this it grabs the attention of the reader’s .The first impression of the reader after reading the title is that the mother might be lazy. But after reading the whole essay we come to know that her mother worked hard for her children and family throughout her life. 2. Smith Yackel could have outlined her mother’s life without framing it with the telephone conversation. Why do you think she includes this frame? The essay starts with the telephone conversation the writer could have outline her mother’s life without framing it with the telephone conversation but the writer has included the telephone conversation to make the essay more interesting and effective. If she had started the essay normally then the impression and impact upon the reader’s would not have been so strong. 3. What strategies does Smith Yackel use to indicate the passing of time in her narrative? The passing of the time is clearly mentioned by the writer by mentioning the date or the year. 4. This narrative piles details oneShow MoreRelatedMississippi River and Essay9263 Words   |  38 Pagesentitled for a death benefit. Thesis is not explicitly stated as it is not mentioned in the introduction part or in the conclusion part. 2. This essay appeared in ms magazine and other publications whose audiences are sympathetic to feminist goals? Could it just as easily have appeared in the magazine whose audience was not? Explain. This essay is mainly focused towards the feminist side but the fact is that it also has a human appeal that suits everyone to read it and also understand exactlyRead MoreMississippi River Watershed Essay795 Words   |  4 Pagespollution of environments all of the world, today’s rivers serve as chemical fingerprints, so to speak, for their respective ecosystems. They carry chemical cocktails, and a new study recently analyzed the nuanced differences between substances throughout a watershed to figure out more about the biological processes happening both in the water and on land. This was a Mississippi River watershed comprised of all the headwaters of the Upper Mississippi. The study, published in the niche journal, GlobalRead More Technologys Impact on the Upper Mississippi River Essay2338 Words   |  10 PagesTechnologys Impact on the Upper Mississippi River Since the days of Lewis and Clark men have dreamed of harnessing the Father of Waters in the interests of commerce and development. The long struggle which ensued required incredible ingenuity and determination on the part of engineers as well as enormous capital investment. The Mississippi River Commission, established in 1897, was the first federal program designed specifically to meet these requirements, and early systems, instituted byRead MoreThe History of The State of Mississippi553 Words   |  3 PagesMississippi History Well, my essay is about Mississippi. It’s a great place to be. There all kinds of events you can participate in. Blues music its part of Mississippi’s culture. This music comes from slaves in the fields, singing about their struggles, their conditions and their sorry. Many of the songs carried secret messages of escaping the plantation life. The music told of life experiences as slaves knew them. The stories sung about in their music went back before the Civil War and evenRead MoreMark Twain And Zitkala Sa949 Words   |  4 PagesMark Twain and Zitkala-Sa Essay In the Mark Twain’s and Zitkala-Sa’s stories, they had an aim and idea of cold anti-colonial war against the United States. Mark Twain used Native Americans as the primary and hypocritical element against the United States aggression towards the Indian nations. Twain’s historically updated mind shaped his Missouri and Mississippi Valley s identity that permits accessibility to his protest against global imperialism. Zitkala-Sa critiques express in depth conflictsRead MoreAnalysis Of The Negro Speaks Of Rivers796 Words   |  4 Pagesâ€Å"The Negro Speaks of Rivers† - Langston Hughes â€Å"The Negro Speaks of Rivers† by Langston Hughes is a 10 line lyric poem in free verse. This poem is compiled of 5 stanzas with various line lengths. â€Å"The Negro Speaks of Rivers† doesnt rhyme, however, the repetition of the word â€Å"rivers† insinuates transition. This essay focuses on the importance of the word â€Å"rivers† throughout the poem because it discusses the origins of humanity and the interplay between racism and equality. Hughes discusses theRead MoreT.S. Eliot, Langston Hughes and Modern Poetry852 Words   |  4 PagesStearns Eliot) and Langston Hughes wrote what scholars of today consider, modern poetry. Writers in that time period had their own ideas of what modern poetry should be and many of them claimed that they wrote modern work. According to T.S. Eliot’s essay, â€Å"From Tradition†, modern poetry must consist of a â€Å"tradition[al] matter of much wider significance . . . if [one] want[s] it [he] must obta in it by great labour . . . no poet, no artist of any art, has his complete meaning alone. His significanceRead MoreThe Louisiana Territory And How It Changed America Forever1066 Words   |  5 Pagessettled from the Mississippi River in the east to the Rocky Mountains in the west and from the Gulf of Mexico in the south to the Canadian border in the north. With the Louisiana Purchase the U.S acquired most of that land. How did this land help define the United States of America as a Nation? This essay will discuss the actions leading up to the Acquirement of the Louisiana territory and how it changed America forever. In 1762 France ceded French Louisiana west of the Mississippi River to Spain. TheRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1154 Words   |  5 Pagesto Twains idea in individuality is in the narration, The Adventures of Huckleberry Finn and is written in the first person, from Huck’s view in the story. Twains points out that Huck is at his best is when he is alone on the raft going down the Mississippi. Isolated, Huck makes decisions on his own, escaping society. Twain clearly suggests that Huck is a better individual by himself. He also touches on Huck’s Loneliness. Introduced as the protagonist in the story, Huck is characterized as a lonelyRead MoreBiography of Mark Twain Essay1175 Words   |  5 PagesMissouri, a port on the Mississippi River, when he was four years old. There he received a public school education. After the death of his father in 1847, Clemens was apprenticed to two Hannibal printers, and in 1851 he began setting type for and contributing sketches to his brother Orions Hannibal Journal. Subsequently he worked as a printer in Keokuk, Iowa; New York City; Philadelphia, Pennsylvania; and other cities. Later Clemens was a steamboat pilot on the Mississippi River until the American

Native Americans From The River Basin - 1649 Words

Throughout the region, Native Americans were the first to grow vegetables, in what became semi settled camps along the river basin, throughout the valley in what is now the state of Connecticut. Their diets consisted of squash, corn, beans, wild berries including cranberries, and blue berries which were also used as natural dyes and grew wildly. For the most part their diet was filled by foraging the land for edible plants. Wild hickory and chestnuts added protein to their diets, while hunting, and bird catching to increased their protein sources. The river and streams ran flush with trout and salmon, every season. This provided annual diet a variety of vitamins and minerals throughout the year. The incorporation of hunter gatherer and†¦show more content†¦Prior to such economic changes urban development and Naà ¯ve American traditions established kinships in order to meet the needs of everyone, not for the purpose to produce surplus for later market value as established b y European colonists to make profits and kept by a select few instead of distributing the profit made from trading. Native Americans did not agree with this type of urban modernization. This aspect of urban development is key to understanding American expansion westward beyond Springfield’s post. Urban development of European settlers in comparison to Native American land use and development, through the means of extractable labor and resources in order to maintain authoritative power over another person was paired unanimously in European urban development. Traditional crop harvesting, signified a celebration of the seasonal bounty as tribes came together to celebrate in song, dance and sacred rituals. These celebrations were also times when additional resources would be distributed to communities which did not have enough. These critical aspects of Native life, Kinship relations, established customs and provisions making sure everyone had enough. Such kinships recognized family roles and the relationships defined by community obligations. These could be established through familyShow MoreRelatedLittle Bison Basin Prehistory1329 Words   |  5 PagesLittle Bison Basin Prehistory Prior to the last ice age, the entire region of the Great Plains is believed to have been an inland sea known as the Western Interior Seaway. As this seaway receded, large animals including mammoths and saber toothed tigers lived in the area. The majority of these animals became extinct to the region around 13,000 years ago during one of the ice ages. The great plains are a vast region of North America that spreads from Canada nearly down to the Coast of Texas. ThisRead MoreThe Copper Basin1616 Words   |  7 PagesThe Copper Basin of southeastern Tennessee is an area that is climatically unique with a rich history rooted in copper mining. It is thought that man is responsible for the total destruction of the environment over this large area, but it is mostly contributed to the exclusive location. The Copper Basin was susceptible to negative environmental effects due to its topographical, geological, climatic, edaphic, and meteorological location. However, the copper mining had a transformative effect on theRead MoreThe Discovery Of Sun Falcon1513 Words   |  7 PagesSun Falcon was celebrated by lots of ancient Americans. He was buried in Cahokia during rituals by the Cahokians. He was buried looking up toward the live-giving sunlight. Falcon was buried in the mound with 207 other people. †¢ Archaeologists were attracted to Cahokia because of the many earthen mounds that were built in the region by ancient Americans. †¢ Monks Mound was known as the largest single structure that was created by ancient North Americans. †¢ Artifacts are studied by both historiansRead MoreThe State Of Emergency And Urban Californians1679 Words   |  7 Pagescrisis during those years, where the governor of California declared a state of emergency and urban Californians were mandated to find ways to cut their water consumption drastically . In 2012, 10,000 avian mortalities were reported in the Klamath Basin National Wildlife Refuges because of the shut off of water facilities that support wetland habitat for migratory species (Learn 2012.) During those dry years, an article titled Birds are Dying As Drought Ravages Avian Highways ran in National GeographicRead MoreThe Bonneville Power Administration ( Bpa ) Service Territory2001 Words   |  9 PagesAdministration (BPA) service territory is in the Pacific Northwest. In 1937, BPA was established to construct facilities required to market and transmit electric power from the Bonneville Dam located on the Columbia River and to construct facilities necessary to tr ansmit that power. BPAs mandate has been expanded to be the marketing agent for power from all of the federally owned hydroelectric projects in the Pacific Northwest, as one of four regional Federal power marketing agencies within the U.S. DepartmentRead MoreAmerican Eugenics : The United States1183 Words   |  5 Pagesall heard of concentration camps, but we think about the Germans and the Jew. We usually never think of the Native Americans as being part of any type of concentration camps. But unfortunately they were. Back when the Germans started construction on their own camps in 1933 they based some ideas of them on some of the United States Civil War camps, the ending resolution was based on American Eugenics programs that were already working in the United States. You can obviously see there have been campsRead MoreHypothese of Kaibab Plateau in the Grand Canyon Essay1159 Words   |  5 Pagesattributed to the Kaibab Plateau, an anomaly considering the Colorado River trave rses it seamlessly. Four prevalent hypotheses have been proposed since the 19th century, starting with the lake overflow proposition first brought up by John Newbury and then reinforced by Eliot Blackwelder. Newbury argued that a structure must have ponded an ancient lake causing an overspill to cut into the Grand Canyon. This argument holds that the river must have come after the plateau’s existence. 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Institutions Investment Bank Connections -Myassignmenthelp.Com

Question: Discuss About The Institutions Investment Bank Connections? Answer: Introduction The report focuses on the marketing strategy and plan considering the business organisation ABUDHABI financial group as the case study in this report. The report will demonstrate how my role as a marketing manager will help the company to operate in the United Arab Emirates region and ensure production and proper delivery of products and services locally. The marketing objectives will be understood by understanding the strengths, weaknesses, opportunities and threats of the company, furthermore contribute towards the achievement of business goals and objectives (Abuelkhair et al. 2012). The PESTEL analysis will provide detailed environmental analysis about the company and the corporate social responsibilities will be illustrated here as well (adfg.ae 2017). The external environment includes the macro environmental factors that has created an impact on the banking and financial industry of UAE (Armstrong et al. 2015). The political conflicts can also result in deteriorating the organisational functioning by harming the ownership of oil and land reserves (Bord and Santos 2012). Because of UAEs good trade relations with many countries all over the world, it has become easy for Abu Dhabi financial group to sustain in the market place. The acquisition of 48.36 percent stake in Dubai based financial services sector was also successful (Ferrell and Hartline 2012). Economic The economy of the country is one of the major factors that has affected the business functioning. It has a high GDP per capita, though the rate of unemployment is considerably low in spite of the high level of Foreign direct investments. The monetary and fiscal components in business could also result in higher rate of inflation and depreciation and the increasing rate of interest might further contribute to the increase in inflation rate (Flammer 2015). Social Globalization is increasing and this has resulted in making an impact on the culture of the organization. Religion has also affected the societal matters, because of which, the Abu Dhabi financial group has delivered products and services according to the changing needs and preferences of the customers (Golubov, Petmezas and Travlos 2012). Technological In UAE, the young adults are tech savvy, which has helped in leveraging the technology and purchase new technological equipments and machineries for improvement of services and quality of products delivered. With the implementation of technology, Abu Dhabi Financial Group has been able to communicate with the consumers easily and even assessed their negative feedbacks to make necessary improvements (Griffin, Shu and Topaloglu 2012). Legal The legal requirements were managed to ensure management of financial markets properly and ensure that the various rules and regulations that are imposed can bring positive impacts on the organisation. There are not many legal factors that are associated with the business functioning, because of which, the laws that are implemented have allowed the organization to maintain a good and stable condition within the business environment (Kamarulzaman and Madun 2013). Environmental The environmental policies and procedures are implemented to minimize the effects of environment and promote environment friendly prospects for maintaining a clean and healthy environment. Sustainability measures were undertaken to maintain ecological balance in nature. Impact weights Factors Ratings Political -2 Economic 4 Social -1 Technological -2 Legal 3 Environmental 4 Total 6 Final index was derived by dividing the total ratings with 24, i.e., 6/24. The calculated result is 0.25, which is greater than 0.45 and thus it is understood that w the company which operates within the macro environment is favorable. Overview of the organisation The mission and vision of the organisation is to promote innovation, value and agility. Abu Dhabi Financial Group is an established Emirati investment company that has its headquarters in Abu Dhabi. It was founded in 2011 and the CEO is Jassim Alseddiqi (Mihart 2012). It is the leading global investment group that provides lots of investment opportunitiesto the investors including various corporations, financial institutions, government and individuals. The financial investment sector has been revolutionized, which has delivered an interest rate of 27 percent to the stakeholders. Financial performance The company has also experienced enhancement in value creation across the real estate and financial services and the assets have been worth US$5bn. The company has a good financial condition and it has huge numbers of assets that are worth quite high in value as well (Morgan, Katsikeas and Vorhies 2012). Marketing performance With the expansion of new assets, sustained value creation and delivery, ADFG remained consistent and generated exceptional returns. The marketing performance is enhanced through devising of strategies and screening the opportunities and scopes to verify the actions undertaken. Marketing goal and objective The marketing goal or objective of Abu Dhabi Financial Group was to launch funds on the global market of Abu Dhabi to manage the equities with a proper risk or reward profile. The marketing goal and objectives also included developing an effective investment strategy and enable constructivism to deliver returns more than 120 percent (Mullins, Walker and Boyd 2012). Corporate social responsibility pyramid The company has focused on contributing to the community by providing better scopes of employment and furthermore aligned the CSR goals and objectives with the core business activities. The CSR activities are associated with the stakeholders in business, which has further contributed to the sustainable activities and this allowed the company to emphasize on social issues related to the children, environment and local communities in UAE (Ng et al. 2012). Economic To improve the welfare of business and generate good level of profit, financial innovation is evitable and the company has been acting according to the economic factors. Because of the changing needs and interests regarding finance, the investment banks need to be economically viable to managing risks and utilize the resources properly. Managing communication with the stakeholders could also enable the company to fulfill its economic responsibilities and comply with these kinds of factors. Legal There are legal responsibilities too for maintaining safety of the financial system and thus the company has complied with the support provided by the legal bodies to ensure proper management of foreign account tax related matters (adfg.ae 2017). The organisation has complied to the factor for managing safety of the financial system. Ethical The ethical issues arising within the investment bank sector could be manipulation of credit ratings, lack of selling of products, inappropriate trading and over leverage capacity. The ethical norms and rules are implemented according to the demands and preferences of the business stakeholders to maintain honesty and sincerity and obtain stakeholders trust. Fairness and transparency must be enabled to meet the expectations of stakeholders and support the development of good culture and ethical business practices. Thus, it is true that ADFG has complied to the factor and fulfilled the ethical responsibilities properly (Ormrod, Henneberg and OShaughnessy 2013). Philanthropic Customers, being the most important business stakeholders expect good quality products and management of information while the staffs of ADFG want good working conditions and a positive culture to promote growth and development. Based on the principles within the investment bank sector, responsible investment should be done for ensuring that the financial products and services were bought. It could be understood that ADFG had complied with the philanthropic or discretionary responsibilities properly (Nobanee 2014). Main target for the specific products The main targets for the investment product are to set up investment accounts with the niche investment banks and ensure proper management of stock, bonds and other investment related activities. The bank could also market the investment solutions to the existing customers of the company with huge numbers of benefits. The major services provided by investment banks are trading and promotion of securities along with management of individuals and companies based on the investments made (Saeidi et al. 2015). Competitive analysis The major competitors are SHUAA Capital, Goldman Sachs, Emirates Investmnet bank, whose performances are high with the higher prices of services. The high performance and low price products and services are offered by ADFG itself and there is Emirates Capital Limited, UAE. The companies that fall under the high price but low performance are YUSR Islamic Investment Bank, Nomura International, etc. whereas the low price and low performance banks are Abu Dhabi Investment House, Merrrill Lynch Bank, etc (Stowell 2017). Critical success factors and SWOT analysis ADFG is known for its widespread expertise in various sectors such as real estate, capital markets and debt financing that has managed the financial services and created scopes to enhance the flow of cash in business (Stowell 2017). Strengths Abu Dhabi Financial Group has a strong lending network and manages huge amounts of investments in UAE by capitalizing on the market across the financials sectors in UAE. The company has involved in brand promotion strategies, which has strengthened its brand image and name and with its strong network of distribution. It is also one of the most liquid banks in UAE with good capital adequacy ratio and diversified streams of revenue (Abuelkhair et al. 2012). The performance of the company in the areas of treasury management and divisions of investment is also good along with its extensive research and development activities to. Weaknesses The low perception of corporate social responsibility is another weakness whereas variable revenues are generated because of the market fluctuations at a rapid rate. The reduction in prices of oil and strict liquidity conditions have also created weaknesses for the company to sustain in the market place. The rate of attrition is quite high which is another weakness of the company too (Ferrell and Hartline 2012). Weaknesses turned to strengths To overcome the threats, the weaknesses should be turned into strengths and enable ADFG to grow in a mature market by increasing the market share. The company can keep the prices of products and services higher and sometimes lower to enter new markets and create a positive mindset among the people, though not compromising on the quality. The company could provide additional benefits to customers based on the investments made and even provide them with a handsome amount of return according to the funds that they had deposited (Bord and Santos 2012). Opportunities The major scopes and opportunities include expansion in the developing economies and development of custom ESG and impact investment for making the investment banking functions successful. The high demand for investment banking has also created enough opportunities for the organisation to deliver the best quality services for the fulfillment of customers needs and requirements. The international expansion would create new synergies for ADFG and expand the customer base, which could further lead to better financial stability and reduced chances of risks (Flammer 2015). Threats There are various tax reforms in UAE that have affected the business functioning of Abu Dhabi Financial Group whereas the competition by other investment banks have posed major threats to the company. There are other threats of non-financial risks too, which have deteriorated the effectiveness of business functioning for ADFG in United Arab Emirates. There was credit market crisis, which increased the cost of borrowing and decreased the flow of cash to the shareholders or investors in business (Golubov, Petmezas and Travlos 2012). Converting threats to opportunities By developing trust and loyalty, the negative effects caused due to the property taxes would be reduced and right prices should be set for the products and services to ensure customer satisfaction. Abiding by the laws, rules and regulations could also help in keeping costs under control whereas offering discounts on loans would also be beneficial for experiencing good flow of cash. Management of electronic payments could increase the cash flow and maintain good relationships with the suppliers too. Value proposition The investment bank must also focus on the development of new assets, keep tight margins for attracting more customers, and enhance the profit level. The value proposition of the organisation lies in the fact of maintaining growth strategy to keep the shareholders satisfied and maintain good financial condition too. The value proposition could be induced by planning for acquisition in the Arabian Gulf region and develop its portfolio to foster the investment banking activities and accomplish the goal of obtaining authorized capital of more than $100 million. Marketing issues The issues faced by ADFG were lack of ability to change, facing difficulties in improving the global structural reform and inefficient application of trading commissions. The return on investments is not up to the mark always, as expected before making investments. The liquidity ratio often creates issues for the investment banking sectors too. Promotions and advertisements were not done properly, which further deteriorated the brand name and image (Kamarulzaman and Madun 2013). Brand perceived by the target market ADFG has focused on the value and growth across the financial sectors. After the establishment, the expansion of Abu Dhabi Financial group has helped to deliver the best quality services to its customers. There are multiple assets, which are being managed for 3.5bn, and this has enabled the company to create strong records of accomplishment and pioneer approaches to make investments successfully (Mihart 2012). Differentiation The differentiation strategy is implemented to differentiate the products and services of the organization from any other company in the market. This would also help the customers to understand the differences between the products of two different companies and compare those before purchasing those. The advancement of technology and other sustainable approaches have made the company set its products and services apart from other company products, furthermore allowed to attract more customers and generated more profit in business. Positioning The positioning is done by selling the stakes of ADFG in line with the Dubai Groups restructuring agreement and this has made the company one of the proud partners in SHUAA Capital. The positive brand image, portfolio of compelling yet best quality services, loyal base of customers and good management team have further made the company well positioned for becoming successful in the future as well (Ng et al. 2012). Conclusion The marketing strategy and plan was developed for Abu Dhabi Financial Group by making an assessment of the various external and internal factors by using the PESTLE and SWOT analysis respectively. Due to the good trade relations in UAE, Abu Dhabi financial group has sustained in the market place with ease. To manage proper CSR activities, the company had prevented societal issues, focused more on sustainable approaches, and provided benefits to children. Moreover, ADFGs marketing strategy and plan had brought several benefits for both the company and its customers. Recommendation It is recommended to manage the assets properly for generating more profit and allow the company to gain competitive advantage in business Because most of the people in UAE are tech savvy, it is recommended to leverage technology and enhance the quality of services It is recommended for the investment bank to separate and focus more on the core competencies The organisation must also undertake various environment friendly approaches to create positive impact on the environment as well as benefit the society largely. References Abuelkhair, M., Abdu, S., Godman, B., Fahmy, S., Malmstrm, R.E. and Gustafsson, L.L., 2012. Imperative to consider multiple initiatives to maximize prescribing efficiency from generic availability: case history from Abu Dhabi.Expert review of pharmacoeconomics outcomes research,12(1), pp.115-124. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Bord, V. and Santos, J.A., 2012. The rise of the originate-to-distribute model and the role of banks in financial intermediation. Ferrell, O.C. and Hartline, M., 2012.Marketing strategy, text and cases. Nelson Education. Flammer, C., 2015. Does corporate social responsibility lead to superior financial performance? A regression discontinuity approach.Management Science,61(11), pp.2549-2568. Golubov, A., Petmezas, D. and Travlos, N.G., 2012. When it pays to pay your investment banker: New evidence on the role of financial advisors in MAs.The Journal of Finance,67(1), pp.271-311. Griffin, J.M., Shu, T. and Topaloglu, S., 2012. Examining the dark side of financial markets: Do institutions trade on information from investment bank connections?.The Review of Financial Studies,25(7), pp.2155-2188. Kamarulzaman, Y. and Madun, A., 2013. Marketing Islamic banking products: Malaysian perspective.Business Strategy Series,14(2/3), pp.60-66. Mezher, T., Dawelbait, G. and Abbas, Z., 2012. Renewable energy policy options for Abu Dhabi: Drivers and barriers.Energy policy,42, pp.315-328. Mihart, C., 2012. Impact of integrated marketing communication on consumer behaviour: effects on consumer decisionmaking process.International Journal of Marketing Studies,4(2), p.121. Morgan, N.A., Katsikeas, C.S. and Vorhies, D.W., 2012. Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), pp.271-289. Mullins, J., Walker, O.C. and Boyd Jr, H.W., 2012.Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. Naser, K., Nuseibeh, R. and Rashed, W., 2013. Managers' perception of dividend policy: Evidence from companies listed on Abu Dhabi Securities Exchange.Issues in Business Management and Economics,1(1), pp.001-012. Ng, I., Parry, G., Smith, L., Maull, R. and Briscoe, G., 2012. Transitioning from a goods-dominant to a service-dominant logic: Visualising the value proposition of Rolls-Royce.Journal of Service Management,23(3), pp.416-439. Nobanee, H., 2014. Working capital management and firm's profitability: an optimal cash conversion cycle.International Research Journal of Finance and Economics. March (120), pp.13-22. Ormrod, R.P., Henneberg, S. and OShaughnessy, N.J., 2013. POLITICAL MARKETING. THEORY AND CONCEPTS.Politics,26(2), pp.110-118. Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P. and Saaeidi, S.A., 2015. How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction.Journal of Business Research,68(2), pp.341-350. Stowell, D.P., 2017.Investment banks, hedge funds, and private equity. Academic Press. adfg.ae. (2017). Home. [online] Available at: https://www.adfg.ae [Accessed 3 Dec. 2017].

Thorr Motorcycles Perceptual Maps in Marketing Essay Example Essay Example

Thorr Motorcycles: Perceptual Maps in Marketing Essay Example Paper Thorr Motorcycles: Perceptual Maps in Marketing Essay Introduction Thorr Motorcycles: Perceptual Maps in Marketing Teri Ryan MKT/421 December 21, 2010 Ellis Jones Thorr Motorcycles: Perceptual Maps in Marketing Cruiser Thorr is a motorcycle modeled after Thor, the Norse God of Thunder. With its strong, honest and reliable product design, Thorr Motorcycles was able to embody the very ideas that their loyal customs live, which is a lifestyle of freedom, mobility. This paper will outline the Perceptual Maps in Marketing simulation by describing the situation, recommended solution and results to the simulation. In addition, a summarization of marketing components from the simulation will be included. Thorr Motorcycles seemed very successful in its marketing efforts, which promoted their higher end motorcycles. Thorr was maintaining a 40% market share because of iconic brand devotion (Apollo Group, 2010). For several months sales had fallen. This seemed largely because of changing market demographics which seemed reflective of a younger generation influx into the market, an aging customer base and market competition. The higher-end lifestyle image and pricing is not appealing to the younger customer base. It was time for Thorr Motorcycles to take the opportunity for restructuring their market strategies and expand into a new market. It was important to learn how the customers perceive brands, what factors were important, create perceptual maps. This is a statistical process, which is just one aspect of marketing research. Determining the most appropriate attributes to include in constructing the mapping model begins with Phase I. Phase II is developing a marketing plan after assessing feasibility for repositioning the existing Thorr motorcycles, or introducing a new brand for sparking interest, desirability. Phase III controls for gauging the effectiveness of the marketing plan and constant monitoring for readied stance for making seamless, cost effective adjustments. Thorr Motorcycles: Perceptual Maps in Marketing Essay Body Paragraphs Phase I Market position discovery begins with an assessment of consumer perception of the Thorr Motorcycles in relation to competitors. Thorr Motorcycles can do this by choosing pertinent parameters that clarify strengths and weaknesses. This information will provide the framework for positioning strategies, new product development ideas, and launching marketing plans within established budgets. The goal is to increase sales, revenue, market shares, and enhance corporate value. Lifestyle image, product design and styling, price, quality engineering were the choices that were reflective of optimal scenario selections. Thorr Motorcycles must maintain its core value while moving forward and that is quality engineering. This sustains customer perception of excellent product manufacturing, which is vital in maintaining corporate credibility. Credibility is one easy step in assuring that Thorr Motorcycles is the company that the individual customer will seek to do business. Correct pricing of a product is vital in Thorr Motorcycles marketing effort. Cruiser Thorr pricing was viewed negatively by respondents. Pricing strategies would have to reflect these facts. It is obvious that younger customers had less disposable cash, so part of the solution would be to offer more affordable, quality products that sustain the well-established standards of the company when developing a new marketing plan for the Cruiser Thorr product line. Maintaining a lifestyle and a lifestyle image is important to new customers. Creating a lifestyle within a product design will help to create a situation that customers will make purchases based on the lifestyle and image they will acquire and fulfilling what could be their psychological need for acceptance and a sense of belonging. Product design is an important way of providing an additional unique dimension of deciding to reposition the Cruiser Thorr. Added dimensions of functionality, which cover appropriate mapping attributes will provide more solid footing for making a decision to target a new market segment, the younger generation, with an exciting, affordable machine, which will reinvent a lifestyle, continued dedication to quality, featured expansion of services that will include finance options, maintaining training, club rides. This all serves to establish loyalty with ustomers, dealers and distributors (Apollo Group, 2010). Phase II It is in the best interest of the company to analyze the information, provided by perceptual mapping and other marketing research information constructively, carefully, and fairly. How will marketing strategies placed into action effect other aspects of the corporate environment—internally and externally in the marketplace of many eyes and ears tuned in on marketing strategy position and consumer perceptions influenced by segmentation into changing demographics offering new products aimed at younger customers. Will a less expensive new model with enhanced financing opportuni ties and expanded services erode customer perceptions of Thorr Motorcycles losing touch with a commitment to excellence in quality? The results revealed that a different segment, the younger individual, influenced more by price more than the aging demographic that has maintained Thorr Motorcycles success during the past years, is fueling the now growing motorcycle market. The younger generation seems to care less for brand and image of the Cruiser Thorr, due in part to the price being outside their preferred price range. It is for these reasons that the Cruiser Thorr is in stage four of its product life cycle, which is declining sales. The marketing plan should consider launching a new product. One that represents the corporate core value of commitment to quality, excellence, and offers a new market niche of affordability, finance option, and enhanced services. This will require a differentiation in the marketing mix. Shifting the market plan with changing differentiation attributes mix now focused on affordability, attractive financing option, and expanding services including social fraternities, it seems the new customer base will be more inclined to view the innovatively designed motorcycle as a commodity that offers superior value and quality. Realigning internal corporate processes and unifying the change in focus on a new product goal will cause other processes in the marketing mix to function toward the goal of promoting and placing the new product in a positive light. Attracting this new demographic is creating the vision about the new motorcycle that will also sustain the licensing of the product accessories. This is an important component of the corporate landscape and market environment. Phase III The perceptual map considerations for Cruiser Thorr were appropriate and by incorporating attractive financing options, some of the younger demographic segments opted for the higher priced Cruiser. This was an effective consideration for continuing the Cru iser brand, even though the product life cycle is in its final stages. Assessing the correct parameters for RRoth fell a bit short. Not including the product design and styling parameter in the control or monitoring phase of the marketing plan for analyzing partial research findings was a mistake and one that should have considered separate from lifestyle in this phase of the marketing plan. Product design and style is a defining characteristic of lifestyle association by the younger demographic Using the more efficient engine, increased miles per gallon coupled with lower maintenance costs, in the RRoth machine was a sound move. This not only provided the vehicle for offering affordability, but the technical knowhow provided by research and development successfully sustained a core value of Thorr Motorcycles. Conclusion Fierce competition is commonplace in the evolving global marketplace and oftentimes corporations experience performance changes such as sagging sales, which affecte d the product revenues for Cruiser Thorr. Thorr Motorcycle is a brand that had sustained corporate values and created wealth for shareholders for years. Executives at Thorr Motorcycles moved quickly to determine the parameters, which could be the cause for sales to decline in an expanding market sector. Management effectively transformed a problematic situation into an opportunity for creating new product lines providing a differentiation of marketing mix with greater emphasis on affordability, financing options, refined engine technologies, and enhanced services , which combined to create renewed interest in a product brand that was emerging with a reinvented lifestyle. Capitalizing on market research paved the way for some of the younger generation to opt for the high-end Cruiser Thorr. The mix combined to infuse increased sales for Cruiser Thorr, a product in the last stages of its product life cycle and introduce an innovative product that was establishing itself as a popular li festyle brand, which was just in the beginnings of its product life cycle. This turned out to be a wonderful mix for young and old alike! Reference Apollo Group, I. (2010). University of Phoenix Database. Retrieved December 21, 2010, from General Marketing: ://ecampus. phoenix. edu/secure/aapd/vendors/tata/UBAMsims/general_marketing/perceptual_maps/general_marketing_perceptual_maps_frame. html We will write a custom essay sample on Thorr Motorcycles: Perceptual Maps in Marketing Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Thorr Motorcycles: Perceptual Maps in Marketing Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Thorr Motorcycles: Perceptual Maps in Marketing Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer