Consumer Preference About Different Branded Sports Shoes Essay Example for Free

Consumer Preference About Different Branded Sports Shoes sampleStatement about the problem This project takes a look in various kinds of Merchandising activities, Market Share of different sports shoes and various sales Promotion schemes, which are followed in the Sports shoes industry. The three major global players i. e. Reebok, Nike, and Adidas dominate the sports shoes industry in India. India is one of few battlegrounds in the gentleman where there is neck-to-neck competition between the three. The companies claim to be in number one sport coating the data produced by two different selling research companies. In the 1980s, Adidas sneakers became popular amongst teenagers and young men. The Adidas sneaker was popularized by the Run DMC song My Adidas and became a huge fashion trend. The Tapie affair the history of the company as presented by its official web site is incomplete, perhaps because it is indirectly linked to financial scandals. After a period of serious troubl e. The death of Adolf Dasslers son Horst Dassler in 1987, the company was bought in 1990 by Bernard Tapie, for 1. 6 billion French francs ($320 million), which Tapie borrowed.Tapie was at the time a famous specialist of rescuing bankrupt companies, a business on which he built his fortune. Nike is the worlds 1 manufacturer and marketer of athletic footwear and apparel. Almost out of the blue, the company established itself as one of the worlds most well-known(prenominal) brands during the 1980s and 1990s. As familiar as a Coke bottle or Big Mac, the Nike swoosh logo came to symbolize not just sports culture, only when passageway culture, as the appeal of the star players who endorsed the brand was carried onto city streets. The approach of the new century set Nike new problems.Trainers went (briefly) out of fashion, economic slowdown and advertize problems hit Asian performance. But the group has bounced back, retaining its iron grip on the sporting apparel sector and still undi sputed leader in sports-oriented street wear. Reebok is the worlds third-largest maker of sneakers, athletic shoes and sports apparel. Goods are sold under the brands Reebok, Rockport and Greg Norman Collection.