Marketing Case Study Analysis Essay Example | Topics and Well Written Essays - 2750 words

Marketing Case Study Analysis - Essay ExampleIn this regard, a deeper understanding of what the relevance is of marketing myopia is can be gauged. In the analysis of this aspect study, Levitt (1975) suggested that the agreement behind the downfall of the so-called growing patience is generally because of their myopic thinking culture. With this short perceive vision of what the future of trading may possibly offer, firms do relegate. It is indeed necessary to think external the box and have a bigger picture of what is likely to happen in the industry. Also, he proposed that in gild for business to thrive continuously, businesses must be customer oriented instead of being likewise much occupied in developing, improving and producing goods and services. Likewise, he also suggested that marketing is needed and not scantily basically selling since marketing includes communicating the values that the products and services can possibly offer. This recommends that in order to av oid business failure in the future, a proper implementation and execution of the strategies should come future(a) to ensure the sustained business after such c atomic number 18ful and balanced analysis and planning of the business context today and in the future. Introduction Starting a business involves risks since its success is never a guarantee. In reality, there are solely slim chances of success in every business because only a few out of the total numbers of founded businesses do succeed. The U.S. Small Business Administration suggested that an friendship of over a half of the small businesses do fail within the first 5 historic period of their operation (Vetbiz Resource Center, 2009). There are many available print and online materials which try to explain wherefore businesses fail. In the book entitled Small Business Management, Michael Ames (1983) suggested that the collapse of small businesses can be accounted by the fol ruggeding reasons the entrepreneurs lack of exp erience in handling business, inadequate inventory management, easy credit arrangement, excessive investment in fixed assets, insufficient capital to sustain the business needs, ain use of business funds, surprising branch in business as well as the poor and inconvenient location of business. On the one hand, there are two more reasons accounting to the collapse of business. According to Gustav Berle (1989) in the Do It Yourself Business Book, the increased competition in the market and the low sales are also reasons behind business failure. However, it is the case that businesses may have achieved a definite growth at one point in time which is followed by its collapse after. This failure of businesses, correspond to Theodore Levitt (1975), is not caused by the saturation in the market but mainly due to the short sight thinking culture of firms through having the illusion that such industries are growing. For Levitt (1975), the belief in the so called growth industry shoul d be rejected since for him, such conviction is followed by complacency. With the belief in the growth industry, the businesses focus more on developing products and producing goods which they sell to the consumers. Nonetheless, these firms lose sight of what the real needs and wants are which can truly satisfy the customers. Given this, the focus of this paper mainly delves at critically analyzing the case of