Product Offering Essay Example | Topics and Well Written Essays - 500 words

Product Offering - Essay ExampleAdditionally, there are a variety of topical anesthetic muffin suppliers through bakeries and coffee shops. Still, the most prominent forms of competition remain in the entrenched transnational firms. These corporations have established strong footholds not merely in the muffin market, but also in a variety of confectionary goods. One of the industry leaders in these regards is Otis Spunkmeyer. This company is most conspicuously positioned in the American market, but will remain a strong competitor. Additionally General Mills, Nestle, and the enough Products Corporation constitute prominent international competition (Otis spunkmeyer industry, 2012).Because of the challenge of competing with topical anesthetic bakeries and the large-scale multinational corporations, the organization must develop a unique crossway offering. While muffins remain the dominant product there is a specific recognition related to the production of these muffins. In this way the company seeks to wear competitive advantage through innovating supply chain processes that allow them to offer products with similar quality of the local bakeries, at the price of the larger multinational companies. Additionally, the company will focus on innovating a bantam array of products, namely a variety of muffins. One considers that Apple, Inc. adopted a similar minimalist strategy in terms of technological innovation (The 6 pillars, 2011). Through shifting the product offering to only muffin varieties the company will be able to gain a competitive advantage everyplace other corporations that spread their focus over a variety of